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ADDENDUM
l OSN0265
VMB Hotel LLC
Clover Hill Magisterial District
North line of Hull Street Road
August 25, 2010 BS
RE VEST: Amendment of conditional use (Case 04SN0168) to permit exceptions to signage
requirements.
PROPOSED LAND USE:
A hotel is under construction on the property. The applicant is requesting an
amendment to conditions of zoning to allow flexibility in the lettering color for
building-mounted signage, which is currently restricted to white lettering.
This addendum is provided to advise the Board of the Planning Commission's recommendation for
t is case.
After consideration of public input, should the Board wish to approve this amendment, acceptance
of the proffered conditions would be appropriate.
PLANNING COMMISSION RECOMMENDATION
ON AUGUST 17, 2010 THE PLANNING COMMISSION RECOMMENDED APPROVAL
AND ACCEPTANCE OF THE PROFFERED CONDITIONS ON PAGE 2 IN THE "REQUEST
ANALYSIS."
CASE HISTORY
Planning Commission Meeting (8/17/10):
The applicant accepted the recommendation. There was no opposition present.
On motion of Mr. Gulley, seconded by Mr. Waller, the Commission recommended
approval and acceptance of the proffered conditions in the "Request Analysis."
AYES: Messrs. Brown, Hassen, Bass, Gulley and Waller.
Providing a FIRST CHOICE community through excellence in public service
10SN0265-AUG25-BOS-ADD
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STAFF' S
REQUEST ANALYSIS
AND
RECOMMENDATION
l OSN0265
VMB Hotel LLC
Clover Hill Magisterial District
North line of Hull Street Road
RE VEST:
August 25, 2010 B S
Amendment of conditional use (Case 04SN0168) to permit exceptions to signage
requirements.
PROPOSED LAND USE:
A hotel is under construction on the property. The applicant is requesting an
amendment to conditions of zoning to allow flexibility in the lettering color for
building-mounted signage, which is currently restricted to white lettering.
PLANNING COMMISSION RECOMMENDATION
THE PLANNING COMMISSION IS SCHEDULED TO HEAR THIS CASE AT THEIR
MEETING ON TUESDAY, AUGUST 17, 2010. STAFF WILL ADVISE THE BOARD OF THE
COMMISSION' S ACTION AFTER THEIR MEETING.
STAFF RECOMMENDATION
Conditions of zoning pertaining to signage were negotiated between the applicants of previous
zoning cases and area property owners. After consideration of public input, should the Commission
and Board wish to approve this amendment, acceptance of the proffered conditions would be
appropriate.
(NOTE: CONDITIONS MAY BE IMPOSED OR THE PROPERTY OWNER(S) MAY
PROFFER CONDITIONS.)
Providing a FIRST CHOICE community through excellence in public service
PROFFERED CONDITIONS
The Owner-Applicant in this zoning case, pursuant to Section 15.2-2298 of the Code of Virginia
(1950 as amended) and the Zoning Ordinance of Chesterfield County, for itself and its
successors or assigns, proffers that the development of the property known as Chesterfield
County Tax 729-674-0211 requesting an amendment of a conditional use (Case No. 97SN0223
and 04SN0168) to permit exceptions to signage requirements; however, in the event the request
is denied or approved with conditions not agreed to by the Applicant, these proffers and
conditions shall be immediately null and void and of no further force or effect.
1. With the exception of a hotel, all building mounted signs shall be white in color
and have a maximum logo square footage of one and one-fifth the building
mounted letter height. (P)
(Staff Note: This proffered condition supersedes Proffered Condition 1 of Case
04SN0168. Except as stated herein, signs must conform to the requirements of
the Zoning Ordinance.)
2. Prior to the issuance of any sign permit, the Planning Department shall be
provided with documentation of the Brandermill Community Association's
Architectural Review Board's approval of such sign(s). (P)
(Staff Note: This proffered condition supersedes Proffered Condition 2 of Case
04SN0168.)
GENERAL INFORMATION
Location:
North line of Hull Street Road, east of Bayside Lane. Tax ID 729-674-0211.
Existing Zoning:
C-3 with conditional use
Size:
1.2 acres
Existing Land Use:
Commercial
2 10SN0265-AUG25-BOS-RPT
Adjacent Zoning and Land Use:
North, East and West - C-3 with conditional use; Commercial
South - C-5; Commercial
UTILITIES; ENVIRONMENTAL; AND PUBLIC FACILITIES
This request will have no impact on these facilities.
T .ANTI T 1CF.
Comprehensive Plan:
The subject property is located within the boundaries of the Upper Swift Creek Plan
Amendment which suggests the property is appropriate for community mixed use. This
could include community scale commercial uses, including shopping centers, and service
and office uses that serve community-wide trade areas.
Area Development Trends:
The request property is an outparcel of the Harbour Pointe Shopping Center. Surrounding
properties are zoned Community Business (C-3) and General Business (C-5) and are
occupied by commercial uses.
Zonin H.~ istory:
On December 11,1991 the Board of Supervisors, upon a favorable recommendation from
the Planning Commission, approved a rezoning from Residential (R-7), Office Business
(0) and Light Industrial (M-1) to Community Business (C-3) with Conditional Use to
permit a shopping center, multi-family residential and townhouse residential uses on a
47.4 acre tract, which included the request site. (Case 91 SN0286)
On July 23, 1997 the Board of Supervisors, upon a favorable recommendation from the
Planning Commission, approved an amendment to Case 91 SN0286 to permit a drug
store/pharmacy with drive-in window on a 3.6 acre tract that included the request site
(Case 97SN0223). With approval of this request, a proffered condition was accepted
requiring that all signs conform to the Harbour Pointe Village Shopping Center Sign
Package (Proffered Condition 8 of Case 97SN0223). For outparcel development, this
package addressed the letter color and logo size for building mounted signage.
On January 28, 2004 the Board of Supervisors, upon a favorable recommendation from
the Planning Commission, approved an amendment to Case 97SN0223 to permit
exceptions to the sign requirements (Case 04SN0168). However, these exceptions were
granted for an Arby's restaurant only. Any other use is still required to comply with the
original sign standards.
3 10SN0265-AUG25-BOS-RPT
Development Standards:
The property is being developed for a hotel use. Except as regulated by Cases 91 SN0286
and 97SN0223, development must conform to the requirements of the Zoning Ordinance
for Emerging Growth Districts which address access, parking, landscaping, architectural
treatment, setbacks, signs, buffers, pedestrian access, utilities and screening of dumpsters
and loading areas.
S~11S:
Signs for the site are currently regulated by the Zoning Ordinance requirements, except as
superseded by conditions of Case 04SN0168. Such conditions address letter color and
logo size for building mounted signage used for out parcel development. Specifically, all
lettering for building mounted signage, except for an Arby's restaurant, must be white
and the logo height cannot exceed one and one-fifth (1 1/S) times the letter height.
The applicant is requesting an amendment to these sign conditions to permit lettering of
other colors as an alternative to the white lettering requirement for hotel use only. The
logo height restriction would remain (Proffered Condition 1). These conditions were
negotiated between the applicant of Case 04SN0168 and area property owners in an
attempt to achieve consistency in signage between the Harbour Pointe Shopping Center
and out parcel development. Further, proffered conditions require that all signage be
approved by the Brandermill Community Association's Architectural Board (Proffered
Condition 2). It should be noted that the Ordinance no longer requires adherence to sign
packages for projects existing prior to November 9, 1994, which includes the Harbour
Pointe Shopping Center. Signs for such developments must comply with requirements of
the Ordinance and zoning conditions and may also be subject to privately-enforced
requirements and review processes.
CONCLUSION
The conditions of the 2004 zoning case were negotiated with area property owners. After
consideration of public input, should the Commission and Board wish to approve this
amendment, acceptance of the proffered conditions would be appropriate.
CASE HISTORY
Staff (7/26/10):
If this request is acted upon by the Planning Commission on August 17, 2010, it will be
considered by the Board of Supervisors on August 25, 2010.
The Board of Supervisors, on Wednesday, August 25, 2010, beginning at 6:30 p.m., will take
under consideration this request.
4 10SN0265-AUG25-BOS-RPT
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