12SN0177CASE MANAGER: Jane Peterson
.:: i3 i'f~L_
,i.
t,w_.h.-r:.1
~3
BS Time Remaining:
365 days
STAFF' S
REQUEST ANALYSIS
AND
RECOMMENDATION
12SN0177
Allen M Twedt
c/o
Holiday Signs
1 TLZ.TLTIT
March 28, 2012 BS
Bermuda Magisterial District
1911 and 2001 West Hundred Road and 12810 Old Stage Road
REQUEST: Conditional use approval to permit acomputer-controlled, variable message,
electronic sign in Community Business (C-3) and General Business (C-5) Districts.
PROPOSED LAND USE:
A computer-controlled, variable message, electronic sign, incorporated into a
freestanding project identification sign for a hotel complex (Shamin Park) is
proposed.
PLANNING COMMISSION RECOMMENDATION
RECOMMEND APPROVAL AND ACCEPTANCE OF THE PROFFERED CONDITIONS ON
PAGE 2.
STAFF RECOMMENDATION
Recommend approval for the following reason:
The proposed computer-controlled, variable message, electronic sign conforms to the
adopted Electronic Message Center (EMC) Policy.
(NOTE: CONDITIONS MAY BE IMPOSED OR THE PROPERTY OWNER(S) MAY
PROFFER CONDITIONS. CONDITIONS NOTED "STAFF/CPC" WERE AGREED UPON
BY BOTH STAFF AND THE COMMISSION.)
Providing a FIRST CHOICE community through excellence in public service
PROFFERED CONDITIONS
(STAFF/CPC) 1. In addition to Ordinance requirements, any computer-controlled,
variable message, electronic sign shall conform to the following
standards:
a. Copy shall be limited to a maximum of three (3) lines and
shall not move but may fade;
b. The message or display shall be programmed to change no
more than once every thirty (30) seconds;
c. Sequential messaging shall be prohibited;
d. Flashing and traveling messages shall be prohibited;
e. Bijou lighting and animation effects shall be prohibited;
£ The electronic message center shall be incorporated into an
architecturally designed sign structure that is compatible
and complimentary to the building it serves; and
g. Brightness shall be limited so as not to exceed 0.3 foot
candles above ambient light as measured using a foot
candle meter at a distance of seventy-seven (77) feet. (P)
(STAFF/CPC) 2. The sign location shall be limited to Tax ID 802-654-8609. (P)
GENERAL INFORMATION
Location:
The request property lies on the south line of West Hundred Road, across from Chestnut
Hill Road, and the west line of Old Stage Road, south of West Hundred Road, and better
known as 1911 and 2001 West Hundred Road and 12810 Old Stage Road. Tax IDs 802-
654-8609; 803-653-0968; and 803-654-1909.
Existing Zoning:
C-3 and C-5
Size:
3.6 acres of a 10.4 acre project
Existing Land Use:
Commercial
2 12SN0177-MAR28-BOS-RPT
Adjacent Zoning and Land Use:
North - C-3 and C-5; Commercial or vacant
South - C-3, C-5, and I-1; Commercial or vacant
East - C-5 and I-3; Commercial or industrial
West - C-3 and C-5; Office or vacant
T TTTT TTTF c
Public Water and Wastewater Systems:
While installation of the proposed sign will not impact the public utility systems, the
applicant is cautioned that the proposed sign must not be placed so as to not conflict with
the existing public utility lines, or their easements, on this site.
ENVIRONMENTAL: FIRE AND COUNTY DEPARTMENT OF TRANSPORTATION
This request will have no impact on these facilities.
Virginia Department of Transportation (VDOT~:
To date, no comments have been received.
T ANTI T TCF
Comprehensive Plan:
The subject property is located within the boundaries of the Consolidated Eastern Area
Plan, which suggests the property is appropriate for community mixed use.
Area Development Trends:
The area is characterized by commercial, industrial and office uses surrounding the West
Hundred Road/Interstate 95 interchange.
Sign Design:
The applicant plans to replace an existing project identification sign with a new sign to
include an electronic message board to identify a hotel complex commonly known as
Shamin Park. The proposed sign would comply with the size and height requirements of the
Ordinance which currently permit a freestanding sign 62.5 square feet in area (including
changeable copy) and fifteen (15) feet in height.
The proposal would comply with the Electronic Message Center (EMC) Policy relative to
lines of copy, timing of message changes with no sequential messaging sign appearance,
brightness and lack of flashing and traveling messages, bijou lighting and animation. The
3 12SN0177-MAR28-BOS-RPT
Policy requires a 1,000 foot spacing between Electronic Message Centers (FMC's).
Currently, an EMC identifying a competing hotel is located at the northeast corner of West
Hundred and Old Stage Roads, approximately 1,020 feet east of the subject property (Tax
ID 803-654-7161 and 7928). Proffered Condition 2 would limit the location of the proposed
EMC to the property on which the current project sign is located, being the western-most
subject parcel. While the sign could be moved within the confines of this parcel, potentially
reducing the distance between these neighboring electronic message signs, the Policy
provides for less spacing between these signs when identifying similar competing
operations.
CONCLUSION
The proposed computer-controlled, variable message, electronic sign conforms to the adopted
Electronic Message Center (EMC) Policy.
Given these considerations, approval of this request is recommended.
CASE HISTORY
Planning Commission Meeting (2/21/12):
The applicant accepted the recommendation.
There was concern expressed relative to the use of approximate measurements when
evaluating distances between electronic message center signs.
There was support present noting that the Policy allowed consideration for competitive
businesses to locate electronic message signs closer than the typical spacing.
On motion of Mr. Patton, seconded by Mr. Waller, the Commission recommended
approval and acceptance of the proffered conditions on page 2.
AYES: Messrs. Gulley, Waller, Brown, Patton and Wallin.
The Board of Supervisors on Wednesday, March 28, 2012 beginning at 6:30 p.m., will take
under consideration this request.
4 12SN0177-MAR28-BOS-RPT
i
i
i
i
i
~ _
-~ ~~
Q
U
w
a~
c
~~
~ ~
~~ ~
~~
U"
.~ ~~
N
^ ~
1 2i3 4 J.2i311H ~'
.~, %
X
W
M
1
^
N U ~ 1
~ ~`? 1 1
1 1
~, ~4 1 1
--
~LR~Pp ~ .. as awl aio ' ~ ~~
GSX RP
~ ~ ...
U J U :~:::
~: :
r,
i =
~ N :::
...
::::: :~~~::
....... ::::::::~
......
. ~, :::::::::y :::::: ::::: ~
~- ~~
. I :N:::
~~ ~ ~~~
~ ~ I~
~
___
~ ~; 1 ~ ~ x
U °U ~
- ~ ~ U
~ ~, x
' o ~n
N 1 ~~
1 o a~
o
1 x
~o
1 a
•~~
~``
~ 1 1
~`~~~ L
S6 I S
M ~~.
~ Q
Q
Q
~~ .
N
w
z~cn
U
~ 1~~---------_ ti
_' ~ ~~ ~
~ ~ M C ~
~ 1 ~ N ~ U oe'G ^IZw^ (~
1 ~~ / ' ~/
\ \ ~ ~ ^, ~ a
I ~ , / _\` U
~~
a~
a~
o ~
~ ~
0
0
0
M
0
'/~
W
~~
«~ .