13SN0105CASE MANAGER: Robert Clay
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BS Time Remaining:
365 days
STAFF' S
REQUEST ANALYSIS
AND
RECOMMENDATION
13 SNO105
Holiday Signs
Bermuda Magisterial District
2520 West Hundred Road
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December 12, 2012 BS
REQUEST: Conditional use planned development approval to permit exceptions to ordinance
requirements relative to signage in a General Business (C-5) District. Specifically,
exceptions to the height and size limitations for a freestanding sign are requested.
PROPOSED LAND USE:
A non-conforming freestanding sign identifying an existing restaurant on the
property was recently damaged during a storm event. The damage was only to the
sign face. The sign exceeds the height and size requirements of the ordinance by
more than 100 percent, therefore it cannot be refaced. The property owners have
illegally refaced the sign and are now seeking approval for the sign to remain.
PLANNING COMMISSION RECOMMENDATION
RECOMMEND APPROVAL SUBJECT TO THE CONDITION ON PAGE 2.
STAFF RECOMMENDATION
Recommend denial for the following reasons:
A. The current sign standards of the ordinance provide adequate identification for uses
on the property and are designed to bring oversized signs closer to compliance with
current requirements.
B. Approval of this request could encourage other businesses to seek similar
exceptions, leading to proliferation of oversized signs.
(NOTE: CONDITIONS MAY BE IMPOSED OR THE PROPERTY OWNER MAY PROFFER
CONDITIONS. THE CONDITION NOTED "CPC" IS A CONDITION RECOMMENDED BY
THE PLANNING COMMISSION.)
Providing a FIRST CHOICE community through excellence in public service
CONDITION
(CPC) The total area of the freestanding sign shall not exceed 179 square feet. The sign
height shall not exceed thirty (30) feet. (P)
GENERAL INFORMATION
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The request property is located on the north line of West Hundred Road, east of Jefferson
Davis Highway and is known as 2520 West Hundred Road. Tax ID 799-654-0882.
Existing Zonin
C-5
Size:
1 acre
Existing Land Use:
Commercial
Adjacent Zoning and Land Use:
North, South, East and West - C-5; Commercial
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Public Water Svstem:
The existing structure is connected to the public water system. This request will not
impact the public water system.
Public Wastewater Svstem:
The existing structure is connected to the public wastewater system. This request will not
impact the public water system.
ENVIRONMENTAL
Drainage and Erosion:
This request will have no impact on these facilities.
2 13SN0105-DEC12-BOS-RPT
PUBLIC FACILITIES
Fire Service:
The Dutch Gap Fire Station, Company Number 14, provides fire protection and
emergency medical service (EMS). This request will have a minimal impact on Fire and
EMS.
County Department of Transportation:
This request will have no impact on these facilities.
Vir ing is Department of Transportation VDOT~:
VDOT has no objection to the sign as depicted in the attachment to the case so long as
the support posts are located more than a foot beyond the right-of--way and behind the
clear zone at that location.
LAND USE
Comprehensive Plan:
The subject property is located within the boundaries of the Jefferson Davis HighwaX
Corridor Plan, which suggests the property is appropriate for general commercial use.
Area Development Trends:
The area is characterized by commercially zoned and developed properties. It is anticipated
commercial development will continue in this area, as suggested by the Plan.
Recent Sign HistorX:
• On June 21, 2011 Holiday Signs applied for a permit to reface the storm-damaged sign
for the owner of the property.
• On June 23, 2011 Holiday Signs was notified in writing that the Planning Department
would not approve release of the sign permit until corrections had been submitted and
approved. Corrections included reducing the size and height of the sign or apply for, and
receive approval from the Board of Supervisors, a conditional use planned development
to allow exceptions to height and square footage requirements for the sign.
• On December 1, 2011 a complaint was received that a freestanding sign exceeding 100
percent of the ordinance requirement had been refaced on the subject property, in
violation of the Zoning Ordinance. Upon initial review, staff felt the sign had not been
refaced and the complaint was closed on December 9, 2001.
3 13SN0105-DEC12-BOS-RPT
• During further investigation it was realized the sign had indeed been refaced, and on
March 8, 2012 a notice of violation was issued for the illegal refacing of a non-
conforming sign. The owner confirmed the sign had actually been refaced.
• On March 19, 2012 the owner was advised the sign would either have to be reduced in
size and height or they would have to request and receive conditional use planned
development approval to keep the existing sign in order to bring the sign into
compliance.
• An application for conditional use planned development approval was filed on July 9,
2012.
Freestanding Sign:
Currently, the ordinance permits one (1) freestanding sign identifying a business building,
fifty (50) square feet in area and fifteen (15) feet in height. The sign area may be increased
up to twenty-five (25) percent provided such increase is for the purpose of including
changeable copy. The property owner has illegally refaced a previously damaged
nonconforming freestanding sign which identifies a restaurant. Refacing is defined in the
Zoning Ordinance, Section 19-632, which is included as an attachment to this staff report.
The applicant is requesting conditional use planned development approval to allow the
refaced sign to remain. The sign is 179 square feet in area, with changeable copy, and is
thirty (30) feet in height (Textual Statement) as depicted in the attached graphic. While the
Zoning Ordinance allows for the refacing of nonconforming signs in some instances (See
Zoning Ordinance, Section 19-650 (d), attached), signs that exceed the size or height
requirements specified in the ordinance by 100 percent or more cannot be refaced (See
Zoning Ordinance, Section 19-650 (e), attached). Such is the case for the subject sign.
It should also be noted that a nonconforming sign may be replaced under the following
conditions: the sign is brought into conformance with current ordinance requirements; or the
area and height of the sign are reduced by fifty (50) percent of the amount the size and
height exceed the current ordinance and all other requirements of the ordinance are met (See
Zoning Ordinance, Section 19-650 (g), attached). This would allow replacing the sign with
one that is a maximum of fifty (50) square feet in area, plus 12.5 square feet with
changeable copy, and a maximum of fifteen (15) feet in height; or 114.5 square feet in area
and 22.5 feet in height. These requirements are designed to bring these signs closer into
compliance with current ordinance standards.
Staff has identified several freestanding business signs in the immediate area of this request
that are larger than permitted by current ordinance standards. Examples include Exxon,
Days Inn and the Clarion Hotel/Hooters, ranging in height from thirty-two (32) to sixty (60)
feet and in area from 140 to 184 square feet. Both the Days Inn and Clarion Hotel/Hooters
have been reduced in size consistent with ordinance provisions for reducing the size of non-
conforming signs. Days Inn was reduced from fifty-nine (59) to thirty-seven (37) feet in
height and from 407 to 184 square feet in area. The Clarion/Hooters, as a result of
incorporating an electronic message center, was reduced from forty-nine (49) to thirty-two
4 13SN0105-DEC12-BOS-RPT
(32) feet in height and from 270 to 176 square feet in area. Staff research has found that ten
(10) other non-conforming freestanding signs in the general vicinity of Route 10 and Route
1 have been reduced in size through application of the Section 19-650(g) standard. Should
the current request be approved, there would be no requirement under the current ordinance
to reduce the area and/or height of this sign if in the future, it is replaced or refaced.
CONCLUSION
The current sign standards of the ordinance provide adequate identification for uses on the property
and are designed to bring oversized signs closer to compliance with current requirements. In
addition, approval of this request could encourage other businesses to seek similar exceptions,
leading to proliferation of oversized signs.
Given these considerations, denial of this request is recommended.
CASE HISTORY
Planning Commission Meeting (9/18/12):
The applicant did not accept staff's recommendation. There was support for this request
present. There was general discussion about all businesses in the area being treated the
same with respect to signage and that it was reasonable to allow a business owner to
repair a damaged and unsafe sign.
There were questions from the Commission about what the applicant was told and when;
about whether the process was followed or not; and about what the Zoning Ordinance
contained concerning the re-facing of freestanding signs.
Mr. Patton noted the business and sign has been there a long time and he supports the
proposal.
A motion by Mr. Patton recommending approval of the request, seconded by Mr. Waller,
did not pass.
AYES: Messrs. Waller and Patton.
NAYS: Messrs. Gulley, Brown and Wallin.
Dr. Wallin stated he needed more time and clarification from staff. This was the feeling
of a majority of the Commissioners.
On their own motion, the Commission deferred this case to their November 15, 2012
public hearing.
AYES: Messrs. Gulley, Waller, Patton and Wallin.
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NAY: Dr. Brown.
Staff (9/19/12):
The applicant was advised in writing that any significant, new or revised information
should be submitted no later than September 24, 2012 for consideration at the
Commission's November 15, 2012 public hearing.
Staff (10/25/12):
To date, no new information has been received.
Planning Commission Meeting (11/15/12):
The applicant did not accept staff's recommendation, but did accept the Planning
Commission's recommendation. The applicant indicated they attempted to correct a
safety hazard and requested approval.
There was opposition present, noting the sign should be brought into compliance; noting
a list of refaced non compliant signs handled by the applicant; and that staff is correct in
their findings.
There was general discussion as to what events occurred and when that resulted in the
refacing. Dr. Brown referenced the 2011 complaint and asked staff to explain why it was
first thought the sign was not refaced.
Mr. Patton stated the sign was damaged in a storm; the damaged sign was dangerously
hanging out of the frame; it was not a rebranded sign; was nothing more than a
repair/maintenance issue; other signs in the area went against the ordinance; and this was
not done in malice.
Mr. Waller asked for clarification of the value of the whole structure and how much was
replaced. This led to general discussion concerning the value of the "repair" in relation to
replacing the sign.
Dr. Wallin stated he felt this was a breakdown of communication; that the repair was
done for the safety of the citizens. Dr. Brown and Mr. Gulley agreed.
On motion of Mr. Patton, seconded by Mr. Waller, the Commission recommended
approval subject to the condition on page 2.
AYES: Messrs. Gulley, Waller, Brown, Patton and Wallin.
6 13SN0105-DEC12-BOS-RPT
The Board of Supervisors on Wednesday, December 12, 2012 beginning at 6:30 p.m., will take
under consideration this request.
13SN0105-DEC12-BOS-RPT
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Case 12-ZO-0318
Textual Statement
29 June 2012
The following exceptions to the Zoning Ordinance requirements shall apply:
1. A fifteen (15) foot exception to the fifteen (15} foot freestanding sign height
limitation.
2. Aone-hundred and twenty-nine (129) square foot exception to the fifty (50}
square foot sign area allowance.
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EV .Opel
Holiday Signs, Inc.
r- ,
Date
11930 Old Stage Road • Chester, Virginia 23836
Phone (804) 796-9443 • FAx (8134) 796-9454
RECEIVED
JUL 0 9 2012
DIRECTOR
~'LANNING DEPT
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13SN0105-1