14SN0566
CASE MANAGER: Darla Orr
May 22, 2014CPC
June 25, 2014 BS
STAFF’S
BS Time Remaining:
REQUEST ANALYSIS
365days
AND
RECOMMENDATION
14SN0566
Happy Boxes Rivers Bend, LLC
BermudaMagisterial District
1350 West Hundred Road
REQUEST:Conditional use to permit a computer-controlled,variable message,electronic sign in
a General Industrial (I-2) District.
PROPOSED LAND USE:
A computer-controlled, variable message, electronic sign, incorporated into a
freestanding identification sign for a mini-storage warehouse use (Happy Boxes
Rivers Bend) is proposed.
PLANNING COMMISSION RECOMMENDATION
RECOMMEND APPROVAL SUBJECT TO THE CONDITION ON PAGE 2.
AYES: MESSRS. WALLIN, PATTON, BROWN AND WALLER.
ABSENT: MR. GULLEY.
STAFF RECOMMENDATION
Recommend approval for the following reason:
The proposed computer-controlled, variable message, electronic sign conforms to the
adopted Electronic Message Center (EMC) Policy.
(NOTE: CONDITIONS MAY BE IMPOSED OR THE PROPERTY OWNER(S)MAY
PROFFER CONDITIONS. THE CONDITION NOTED “STAFF/CPC” WAS AGREED UPON
BY BOTH STAFF AND THE COMMISSION.)
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CONDITION
(STAFF/CPC)In addition to ordinance requirements, any computer-controlled, variable
message, electronic sign shall conform to the following standards:
a.Copy shall be limited to a maximum of three (3) lines and shall not
move but may fade;
b.The message or display shall be programmed to change no more
than once every thirty (30) seconds;
c.Sequential messaging shall be prohibited;
d.Flashing and traveling messages shall be prohibited;
e.Bijou lighting and animation effects shall be prohibited;
f.The electronic message center shall be incorporated into an
architecturally designed sign structure that is compatible and
complimentary to the building it serves; and
g.Brightness shall be limited so as not to exceed 0.3 foot candles
above ambient light as measured using a foot candle meter at a
distance of seventy-seven (77) feet.The sign shall have a photocell
that automatically adjusts the brightness according to the ambient
light conditions.(P)
GENERAL INFORMATION
Location:
The request property is located on the north line of West Hundred Road, east of Ware
Bottom Spring Roadand is better known as 1350 West Hundred Road. Tax ID 807-653-
4067.
Existing Zoning:
I-2
Size:
7.4acres
Existing Land Use:
Mini-storage warehouse
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Adjacent Zoning and Land Use:
Northand West–I-2; Industrial or vacant
South –C-3, C-5 & I-2; Commercial, industrial or vacant
East –A; Single-family residential or vacant
UTILITIES;ENVIRONMENTAL; FIRE; COUNTY TRANSPORTATION; AND VIRGINIA
DEPARTMENT OF TRANSPORTATION (VDOT)
This request will have no impact on these facilities.
LAND USE
Comprehensive Plan:
The Comprehensive Plansuggests the property is appropriate for Community Mixed use
which would include an integrated mixture of concentrated commercial and higher
density residential uses with public spaces.The majority ofuses within a Community
Mixed use area should be a majority of commercial and office uses which would serve a
community-wide trade area such as large grocery stores, department stores, home centers
and other uses that provide goods and services that are purchased on a less frequent basis.
Area Development Trends:
The area is characterized by a mix of industrial and commercially zoned properties to the
north, south and west which are occupied by commercial and industrial uses or are vacant.
Properties to the east are zoned agriculturally and are occupied by single-family residential
use or are vacant.
Zoning History:
On March 12, 2008the Board of Supervisors, upon a favorable recommendation from the
Planning Commission, approved rezoning of the request property from Community
Business (C-3) to General Industrial (I-2)(Case 08SN0173). Conditions of approval
restricted the uses to a mini-storage facility and uses accessory to such facilities and
addressed access and necessary road improvements.
Development Standards:
The applicant plans to incorporate an electronic message board into the existing project
identification sign to identify the business.The proposed sign would comply with the size
and height requirements of the ordinance which currently permit a freestandingsign 62.5
square feet in area (including changeable copy) and fifteen (15) feet in height.
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The proposal would comply with the EMC Policy relative to lines of copy, timing of
message changes with no sequential messaging, sign appearance, brightness and lack of
flashing and traveling messages, bijou lighting and animation.
The Policy requires a1,000 foot separation between EMCs. There are currently no EMCs
within 1,000feetof the proposed EMC.
CONCLUSION
The proposed computer-controlled, variable message, electronic sign conforms to the adopted
Electronic Message Center (EMC) Policy.
Given these considerations, approvalof this request is recommended.
CASE HISTORY
Planning Commission Meeting (5/22/14):
The applicant accepted the recommendation.There was no opposition present.
On motion of Mr. Patton, seconded by Dr. Brown, the Commission recommended
approval subject to the condition on page 2.
AYES: Messrs. Wallin, Patton, Brown and Waller.
ABSENT: Mr. Gulley.
The Board of Supervisors, on Wednesday, June 25, 2014 beginning at 6:30 p.m., will take under
consideration this request.
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