15SN0622
CASE NUMBER: 15SN0622
APPLICANT: Talley Sign Company
CHESTERFIELD COUNTY, VIRGINIA
STAFF’SANALYSISMagisterial District: MIDLOTHIAN
AND
RECOMMENDATION
Board of Supervisors (BOS)
Public Hearing Date:
APRIL 29, 2015
BOS Time Remaining:
365 DAYS
Applicant’s Agent:
MATT GALLIENNE
(804-649-0325)
Planning Department Case Manager:
RYAN RAMSEY (804-768-7592)
APPLICANT’S REQUEST
Conditional use to permit an electronic message center (EMC) sign in a General Business (C-5)
District.
A computer-controlled, variable message, electronic sign, incorporated into a freestanding sign
for a self-storage business is proposed.
(NOTES: A. Conditions may be imposed or the property owner may proffer conditions.
B. A proffered condition islocated in Attachment 1.)
RECOMMENDATION
RECOMMEND APPROVAL
PLANNING
COMMISSION
As proffered, the sign conforms to the adopted Electronic
(3/17/15)
Message Center (EMC) Policy
RECOMMEND APPROVAL
STAFF
Conforms to the adopted Electronic Message Center (EMC)
Policy
Providing a FIRST CHOICE community through excellence in public service
SUMMARY OF IDENTIFIED ISSUES
DepartmentIssue
PLANNING-
FIRE-
CDOT-
VDOT-
UTILITIES-
ENVIRONMENTAL
-
ENGINEERING
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Map 2: Comprehensive Plan(Eastern Midlothian Plan)
Classification: COMMUNITY MIXED USE
The designation suggests the property is appropriate for community-scaledevelopment including
shoppingcenters, other commercial, and office uses(not to include residential development).
Map 3: Surrounding Land Uses & Development
Commercial/Office
uses
Midlothian Turnpike
Residential Townhouse use
(Providence Green)
EMC Location
Providence Road
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PLANNING
Staff Contact: Ryan Ramsey (804-768-7592) ramseyrp@chesterfield.gov
ZONING HISTORY
Case NumberBOS Action Request
ApprovedRezone from A to C-2(Tax ID 760-705-1965)
65-26C
(04/1965)
PROPOSAL
The applicant plans to retrofitan existing freestandingsign with an electronic message board to
identify a self-storage business(Attachment 2). The proposed sign would comply with the size and
height requirements of the Ordinance which currently permits a freestanding sign fifty (50)square
feet in area (not includingchangeable copy) and fifteen (15) feet in height.
The following provides an overview of the proffered conditionoffered by the applicant to mitigate
the impact of the signon area properties, as well as the location of the nearest EMC signs:
GeneralOverview
Requirements Details
Maximum of three (3) lines
Copy Lines
ProfferedCondition
30 Second Minimum
Frequency of Message Change
Proffered Condition
Prohibited
Sequential Messaging
Proffered Condition
Prohibited
Flashing or Travelling Messages
Proffered Condition
Prohibited
Bijou Lighting or Animation
Proffered Condition
Architecturally designed sign that is compatible and
Sign Design
complimentary to the building it serves
Proffered Condition
Not exceed 0.3 foot candles above ambient light as
measured at a distance of seventy-one (71) feet
Brightness
Require a photocell to adjust sign brightness, based
on ambient light conditions
Proffered Condition
Sprint (1,805 feet to the west, Route 60)
Nearest Existing EMC Signs
Pearson Honda (3,310 feet to the east, Route 60)
As proffered, the applicant’s request complies withthe Electronic Message Center (EMC) Policy.
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PUBLIC FACILITIES
FIRE SERVICE
Staff Contact: Greg Smith (804-706-2012)smithgd@chesterfield.gov
Nearby Fire and Emergency Medical Service (EMS)Facilities
Fire Station The Buford Fire Station, Company Number 9
EMS Facility The Forest View Volunteer Rescue Squad
This request will have minimal impact on fire and EMS.
COUNTY DEPARTMENT OF TRANSPORTATION
Staff Contact: Jim Banks (804-748-1037)banksj@chesterfield.gov
County Department of Transportation has no comment on this request.
VIRGINIA DEPARTMENT OF TRANSPORTATION
Staff Contact: Brian Lokker (804-674-2384) brian.lokker@vdot.virginia.gov
VDOT Land Use Regulations
-
Traffic Impact Analysis (24VAC30-155)
-
Access Management (24VAC30-73)
-
Subdivision Street Acceptance (24VAC30-91/92)
-
Land Use Permit (24VAC30-151)
VDOT has no comment on this request.
Summary
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WATER AND WASTEWATER SYSTEMS
Staff Contact: Jamie Bland (804-751-4439) blandj@chesterfield.gov
The proposal’s impacts on theCounty’s utility system are detailed in the chart below:
Water and Wastewater Systems
Currently Sizeof Existing LineConnection Required by County Code?
Serviced?
WaterYes 6” Yes
WastewaterYes 8”Yes
Additional Information:
Freestanding signs shall be located outside of recorded utility easements. The proposed request
will not impact the public water and wastewater systems.
ENVIRONMENTAL
Drainage, Erosion and Water Quality
Staff Contact: Doug Pritchard (804-748-1028)pritchardd@chesterfield.gov
Environmental Engineering has no comment on this request.
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CASE HISTORY
Applicant Submittals
1/9/15Application submitted
1/9/15Proffers were submitted
Planning Commission Meeting
3/17/15 Citizen Comments
No citizens spoke to this case.
Commission Discussion
The Commission noted their support for this case:
As proffered, the sign conforms to the adopted Electronic Message
Center (EMC) Policy
Recommendation – APPROVAL AND ACCEPTANCE OF THE
CONDITIONS IN ATTACHMENT 1
Motion: Waller; Seconded: Brown
AYES:Gulley, Waller, Brown, Patton and Wallin
The Board of Supervisors on Wednesday, April 29, 2015, beginning at 6:30 p.m., will consider
this request.
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ATTACHMENT 1
PROFFERED CONDITION
Note:
“STAFF/CPC” – Recommended by both staff and Planning Commission
(STAFF/CPC) In addition to Ordinance requirements any computer-controlled, variable message,
electronic sign shall conform to the following standards:
a.Copy shall be limited to a maximum of three (3) lines and shall not move
but may fade;
b.The message or display shall be programmed to change no more than once
every thirty (30) seconds;
c.Sequential messaging shall be prohibited;
d.Flashing and traveling messages shall be prohibited;
e.Bijou lighting and animation effects shall be prohibited;
f.The electronic message center shall be incorporated into an architecturally
designed sign structure that is compatible and complimentary to the
building it serves; and
g.Brightness shall be limited so as not to exceed 0.3 foot candles above
ambient light as measured using a foot candle meter at a distance of
seventy-one (71) feet. The sign shall have a photocell that automatically
adjusts the brightness according to the ambient light conditions. (P)
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ATTACHMENT 2
SIGN ELEVATION
1015SN0622-2015APR29-BOS-RPT