15SN0646
CASE NUMBER: 15SN0646
APPLICANT: Bon Secours Richmond Health System
CHESTERFIELD COUNTY, VIRGINIA
STAFF’SANALYSISMagisterial District: MIDLOTHIAN
AND 601 WatkinsCentre Parkway
RECOMMENDATION
Board of Supervisors (BOS)
Public Hearing Date:
JULY 22, 2015
BOS Time Remaining:
365 DAYS
Applicant’s Agent:
JAMES W. THEOBALD
(804-771-9513)
Applicant’s Contact:
CABELL MOORE ACKERLY
(804-287-7374)
Planning Department Case Manager:
RYAN RAMSEY (804-768-7592)
APPLICANT’S REQUEST
Amendment of conditional use planned development (Case 11SN0236) to permit an electronic
message center sign in a General Industrial (I-2) District.
A computer-controlled, variable message, electronic sign, incorporated into an existing
freestanding sign for the Bon Secours St. Francis Watkins Centrecomplex is proposed.
(NOTES: A. Conditions may be imposed or the property owner may proffer conditions.
B. Proffered conditions and Textual Statement are located in Attachments 1and 2.)
RECOMMENDATION
RECOMMEND DENIAL
PLANNING
Request does not conform to EMC sign policy
COMMISSION
(6/16/2015)
AYES: MESSRS. GULLEY, WALLER AND WALLIN
NAYS: MESSRS. BROWN AND PATTON
RECOMMEND DENIAL
STAFF Does not conformto the adopted Electronic Message Center
(EMC) Policy
Providing a FIRST CHOICE community through excellence in public service
SUMMARY OF IDENTIFIED ISSUES
DepartmentIssue
The proposed electronic message center sign (EMC) is
approximately 335 feet from an approvedEMC sign for The
PLANNINGShoppes at Westchester shopping center
Does not meet the minimum spacing requirement of 1,000 feet
between EMC signs
FIRE-
CDOT-
VDOT-
UTILITIES-
ENVIRONMENTAL
-
ENGINEERING
215SN0646-2015JUL22-BOS-RPT
315SN0646-2015JUL22-BOS-RPT
Map 2: Comprehensive Plan
Classification: CORPORATE OFFICE / RESEARCH & DEVELOPMENT / LIGHT INDUSTRIAL
The designation suggests the property is appropriate for corporate office, research, laboratories, and
light manufacturing and assembly uses that are generally dependent upon raw materials first
processed elsewhere. Typical uses could include corporate headquarter offices and various types of
laboratories; warehousing; and optical goods, cosmetic, jewelry, musical instruments and artist
materials manufacturing.
Map 3: Surrounding Land Uses & Development
Existing EMC Proposed Bon Secours
SignMedical Center EMC Sign
Midlothian
Turnpike
Bon Secours
Medical Center
Village Bank Office Building
Watkins Center Pkwy
415SN0646-2015JUL22-BOS-RPT
PLANNING
Staff Contact: Ryan Ramsey (804-768-7592) ramseyrp@chesterfield.gov
ZONING HISTORY
Case NumberBOS Action Request
Conditional Use Planned Development to permit
exceptions to ordinance requirements for signage
Approved
11SN0236
Main Campus Feature sign limited to 100 square
(07/27/2011)
feet in area and 20 feet in height
Attachment 3
PROPOSAL
The applicant plans to modify an existing freestandingsign (Main Campus Feature freestanding
sign) with an electronic message center (EMC) sign to identify the Bon Secours St. Francis Watkins
Centrecomplex (Attachment 4, Page 14). The proposed freestanding sign would remain twenty
(20) feet tall and underthe permitted 100 square feet in area.
The following provides an overview of the proffered conditionsoffered by the applicant to
mitigate the impact of the sign on area properties, as well as thesize and location of the nearest
EMC signs:
GeneralOverview
Requirements Details
Maximum of three (3) lines
Copy Lines
Proffered Condition2
30 Second Minimum
Frequency of Message Change
Proffered Condition2
Prohibited
Sequential Messaging
Proffered Condition2
Prohibited
Flashing or Travelling Messages
Proffered Condition2
Prohibited
Bijou Lighting or Animation
Proffered Condition2
Architecturally designed sign that is compatible and
Sign Design
complimentary to the building it serves
Proffered Condition2
Not exceed 0.3 foot candles above ambient light as
measured at a distance of 100feet
Brightness
Require a photocell to adjust sign brightness, based
on ambient light conditions
Proffered Condition2
515SN0646-2015JUL22-BOS-RPT
Electronic Message Center (EMC) Policy Considerations
Requirements Details
Limited to 23 Square Feet
EMC Size
Textual Statement 1.A.1.
The Shoppes at Westchester (335 feet to the northwest,
Nearest Approved EMC Sign
Midlothian Turnpike and Watkins Center Parkway)
The applicant’s request does not complywith the Electronic Message Center (EMC) Policybased
upon the proposed electronic message center sign being located only 335 feet from the nearest
electronic message center sign approved in 2010.This electronic message center sign will
advertise a retail center (The Shoppes at Westchester) located at the northwest quadrant of
Midlothian Turnpike and Watkins Centre Parkway. The Electronic Message Center (EMC) Policy
mandates a minimum spacing requirement of 1,000 feet between EMC signs.
PUBLIC FACILITIES
FIRE SERVICE
Staff Contact: Anthony Batten (804-717-6167) BattenA@chesterfield.gov
Nearby Fire and Emergency Medical Service (EMS)Facilities
Fire Station The Midlothian Fire Station, Company Number 5
EMS Facility The Forest View Volunteer Rescue Squad
This request will have minimal impact on fire and EMS.
COUNTY DEPARTMENT OF TRANSPORTATION
Staff Contact: Jim Banks (804-748-1037)banksj@chesterfield.gov
The Comprehensive Plan, which includes the Thoroughfare Plan, identifiescounty-wide
transportation needs that are expected to mitigate traffic impacts of future growth. The
anticipated traffic impact of the proposal has been evaluated and it is anticipated to be
minimal.
615SN0646-2015JUL22-BOS-RPT
VIRGINIA DEPARTMENT OF TRANSPORTATION
Staff Contact: Brian Lokker (804-674-2384) brian.lokker@vdot.virginia.gov
VDOT Land Use Regulations
-
Traffic Impact Analysis (24VAC30-155)
-
Access Management (24VAC30-73)
-
Subdivision Street Acceptance (24VAC30-91/92)
Advertising signage is not permitted in the
state maintained right-of-way. Sign
placement shall not obstruct the sight line
of vehicles entering or exiting the medical
Land Use Permit (24VAC30-151)
facility. VDOT can assist with verifying sign
placement prior to installation by
contacting the permitting office at 804-
674-2531.
-
Summary
WATER AND WASTEWATER SYSTEMS
Staff Contact: Jamie Bland (804-751-4439) blandj@chesterfield.gov
The proposal’s impacts on the County’s utility system are detailed in the chart below:
Water and Wastewater Systems
Currently Sizeof Existing LineConnection Required by County Code?
Serviced?
WaterYes 8” Yes
WastewaterYes 8”Yes
Additional Information:
The proposed request will not impact the public water and wastewater systems.
ENVIRONMENTAL
Drainage, Erosion and Water Quality
Staff Contact: Doug Pritchard (804-748-1028)pritchardd@chesterfield.gov
Environmental Engineering has no comment on this request.
715SN0646-2015JUL22-BOS-RPT
CASE HISTORY
Applicant Submittals
4/6/15Application, proffers and textual statement submitted
5/29/15Revised proffers and textual statement were submitted
6/2/15Revised proffers, textual statement and the sign elevation were submitted
Planning Commission Meeting
6/16/15 Citizen Comments
A citizen noted that the EMC sign spacing requirement is currently:
Not equitable to businesses on a commercial corridor
Creates winners and losers on a first come, first served basis
Commission Discussion
The Commission noted their support for this case:
Separation requirement between EMC signs may be too large
Flexibility should be considered on a case by cases basis
The Commission noted their oppositionfor this case:
Request does not conform to EMC sign policy
No indication from Board to reconsider separation requirement
Approval of request may encourage proliferation of EMC signs while
makingit more difficult to deny EMC sign requests not meeting the
minimum separation requirement
Recommendation – DENIAL
Motion:WallerSecond: Wallin
AYES: Gulley, Waller and Wallin
NAYS:Brown and Patton
The Board of Supervisors on Wednesday, July 22, 2015, beginning at 6:30 p.m., will consider
this request.
815SN0646-2015JUL22-BOS-RPT
ATTACHMENT 1
PROFFERED CONDITIONS
The property owner and applicant in this case, pursuant to Section 15.2-2298 of the Code of
Virginia (1950 as amended) and the Zoning Ordinance of Chesterfield County, for themselves
and their successors or assigns, proffer that the property under consideration will be developed
according to the following proffer if, and only if, the request submitted herewith is granted with
only those conditions agreed to by the owner and applicant. In the event this request is denied
or approved with conditions not agreed to by the owner and applicant, the proffer shall
immediately be null and void and of no further force or effect.
1.Master Plan. The Textual Statement dated June 2, 2015 shall be the Master Plan.(P)
2.Electronic Sign. In addition to Ordinance requirements, any computer-controlled,
variable message, electronic sign shall conform to the following standards:
a. Copy shall be limited to a maximum of three (3) lines and shall not move but may
fade;
b. The message or display shall be programmed to change no more than once every
thirty (30) seconds;
c.Sequential messaging shall be prohibited;
d. Flashing and traveling messages shall be prohibited;
e. Bijou lighting and animation effects shall be prohibited;
f.The electronic message center shall be incorporated into an architecturally
designed sign structure that is compatible and complimentary to the building it
serves; and
g. Brightness shall be limited so as not to exceed 0.3 foot candles above ambient
light as measured using a foot candle meter at a distance of 100 feet. The
computer-controlled, variable message, electronic sign shall have a photocell
that automatically adjusts the brightness according to ambient light conditions.
(P)
915SN0646-2015JUL22-BOS-RPT
ATTACHMENT 2
TEXTUALSTATEMENT
AMENDED AND RESTATED TEXTUAL STATEMENT
June 2, 2015
This is a request to amend CUPD 11SN0236 to permit an electronic message center to be
incorporated into the freestanding identification sign (Route 60) for St. Francis Watkins Centre,
and amend the Main Monument Sign (MCF) for a new elevation for the Main Monument Sign
(MCF) on Tax IDs 716-710-2314-00001, 716-710-0330-00001, 716-710-0330-0002 and 716-710-
1940 (the “Property”).
1.The following signs shall be permitted in addition to those signs permitted by the Zoning
Ordinance. The location of these signs shall be as generally depicted on the plan
entitled “SLP Sign Location Plan” prepared by FMG Design Inc. dated August 7, 2014
(and further described in the “Bon Secours St. Francis Watkins Centre Signage &
Wayfinding Analysis” dated March 30, 2015):
A. Two (2) project identification signs:
1.One (1) Main Monument Sign (MCF) not to exceed one hundred (100)
square feet in area and twenty feet (20’) in height which may include an
electronic message center not to exceed twenty-three (23) square feet in
area.
2.One (1) Ceremonial Entrance Feature (CEF) not to exceed 100 square feet in
area and nine feet four inches (9’4”) in height.
(Note: These signs are in addition to the two (2) permitted project identification
signs depicted on the plan and analysis as “Campus Identification Pylon” (CIP))
B.Six (6) Onsite Directory Signs (SVD), each of which shall be limited to fifteen (15)
square feet in area and twelve (12) feet in height provided such signs are located
internal to the project, not along the public roads and not legible outside of the
project.
2. The final sign design, colors and materials shall be substantially consistent with the
elevations in the package dated July 5, 2011, entitled “St. Francis Watkins Centre
Midlothian, Virginia Environmental Graphics Program” and prepared by FMG Design Inc.
1015SN0646-2015JUL22-BOS-RPT
ATTACHMENT 3
APPLICANT’S SIGNAGE AND WAYFINDING ANALYSIS
1115SN0646-2015JUL22-BOS-RPT
ATTACHMENT 4
REVISED SIGN PACKAGE AND ELEVATIONS
1215SN0646-2015JUL22-BOS-RPT
1315SN0646-2015JUL22-BOS-RPT
1415SN0646-2015JUL22-BOS-RPT
1515SN0646-2015JUL22-BOS-RPT
1615SN0646-2015JUL22-BOS-RPT
1715SN0646-2015JUL22-BOS-RPT
1815SN0646-2015JUL22-BOS-RPT
1915SN0646-2015JUL22-BOS-RPT
2015SN0646-2015JUL22-BOS-RPT
2115SN0646-2015JUL22-BOS-RPT
2215SN0646-2015JUL22-BOS-RPT
2315SN0646-2015JUL22-BOS-RPT
ATTACHMENT 5
APPROVED PROFFERED CONDITIONS (11SN0236)
2415SN0646-2015JUL22-BOS-RPT
2515SN0646-2015JUL22-BOS-RPT
ATTACHMENT 6
APPROVED TEXTUAL STATEMENT (11SN0236)
2615SN0646-2015JUL22-BOS-RPT