15SN0667
CASE NUMBER: 15SN0667
APPLICANT: Volvo of Midlothian
CHESTERFIELD COUNTY, VIRGINIA
STAFF’SANALYSISMagisterial District: CLOVER HILL
AND 9811 Midlothian Turnpike
RECOMMENDATION
Board of Supervisors (BOS)
Public Hearing Date:
SEPTEMBER16, 2015
BOS Time Remaining:
365 DAYS
Applicant’s Contact:
DOUG PRIDGEN
(804-320-9054)
Applicant’s Agent:
RONALD FERGUSON
(804-357-5190)
Planning Department Case Manager:
RYAN RAMSEY (804-768-7592)
APPLICANT’S REQUEST
Amendment of conditional use planned development (Case 13SN0504) relative to signage in
General Business (C-5) and Light Industrial (I-1) Districts.
Replacement of an existingfreestanding sign(Sign C) along Moorefield Park Drive is planned.The
sign is requested to advertise the new motor vehicle sales dealership on theproperty, Volvo of
Midlothian. The proposed sign will have an increase in sign area, sign height and a new location
relative to the existing SignC. (Attachment 3, Exhibit C)
Notes:
A.Conditions may be imposed or the property owner may proffer conditions.
B.Proffered conditions, previous case minutes, sign location map and sign elevations are located in
Attachments1-4.
RECOMMENDATION
PLANNING RECOMMEND APPROVAL
COMMISSION
(8/18/2015)
RECOMMEND APPROVAL
Signage will achieve compatibility with dealership façade and
STAFF
building mounted signage
Proposed sign will be similar in area and height to adjoining
dealership’s sign (Lexus) located across Moorefield Park Drive
Providing a FIRST CHOICE community through excellence in public service
SUMMARY OF IDENTIFIED ISSUES
DepartmentIssue
PLANNING-
FIRE-
CDOT-
VDOT-
UTILITIES-
ENVIRONMENTAL
-
ENGINEERING
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Map 2: Comprehensive Plan
Classification: CORPORATE OFFICE
Professional andadministrative offices or similar uses. Typical uses could include corporate
headquarters, lawyer, accountant and real estate offices; medical laboratories; and colleges. The
size of individual offices is typically larger than that found in a NeighborhoodOffice area.
Map 3: Surrounding Land Uses & Development
Commercial &
Office Uses
Single-Family
Residential
Midlothian
Turnpike
Lexus
Dealership
Moorefield
Park Drive
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PLANNING
Staff Contact: Ryan Ramsey (804-768-7592) ramseyrp@chesterfield.gov
ZONING HISTORY
Case NumberBOS Action Request
Rezoning from A to B-3 and M-1 to permit commercial
and industrial uses
Approved
81SN0072
Motor vehicle dealership was planned with a limitation
(08/26/1981)
on the proposed number, size and illumination of
freestanding signs
Amendment of Conditional Use Planned Development
(Case 81SN0072)to delete the previous sign package
requirements and regulate signage according to
Approved
13SN0504
Zoning Ordinance
(02/27/2013)
Aggregate amount of freestanding signage for the auto
dealership was reduced
Attachment 2
PROPOSAL
A new motor vehicle dealership, Volvo of Midlothian, is renovating and relocating into the main
dealership building on the request property.The applicant desiresto replace existing Sign C with a
new freestanding sign. Proposed Sign C would be located to the south of the Moorefield Park Drive
entrance and be slightly taller in height and larger in sign area. This request does not modify the
sign area, height or location requirements for Signs A and B, as previously approved in case
13SN0504.
The following provides an overview of the modificationsproposedby the applicant to
accommodate the proposed Sign C on the property:
Sign Amendment Overview
Requirements 13SN0504Proposal
Sign C
20 Square Feet42 Square Feet
Area
12 Feet20 Feet
Height
Located at the Moorefield Park Located to the south of Moorefield
Location
Drive EntrancePark Drive Entrance
Attachment 3, Exhibit CAttachment 3, Exhibit C
While the applicant’s proposal allows for an increase in sign area and height, the freestanding sign
would be consistent with the area and height of a freestanding sign located across Moorefield Park
Drive and identifying the adjoining Lexus motor vehicle dealership. The proposed signage will also
be compatible with the façade improvements being made to the dealership building.
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PUBLIC FACILITIES
FIRE SERVICE
Staff Contact: Anthony Batten (804-717-6167) BattenA@chesterfield.gov
Nearby Fire and Emergency Medical Service (EMS)Facilities
Fire Station The Buford Fire Station, Company Number 9
EMS Facility The Forest View Volunteer Rescue Squad
This request will have minimal impact on fire and EMS.
COUNTY DEPARTMENT OF TRANSPORTATION
Staff Contact: Jim Banks (804-748-1037)banksj@chesterfield.gov
County Department of transportationhas no comment on this request.
VIRGINIA DEPARTMENT OF TRANSPORTATION
Staff Contact: Brian Lokker (804-674-2384) brian.lokker@vdot.virginia.gov
VDOT Land Use Regulations
-
Traffic Impact Analysis (24VAC30-155)
-
Access Management (24VAC30-73)
-
Subdivision Street Acceptance (24VAC30-91/92)
Advertising signage is not permitted to be
placed within the limits of state
maintained rights-of-way. The sign
location shall be placed at a location that
does not prohibit the sight lines of exiting
Land Use Permit (24VAC30-151)
vehicles at access points and/or
intersections. VDOT can evaluate the sign
location prior to placement by contacting
Land Use at 804-674-2531.
-
Summary
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WATER AND WASTEWATER SYSTEMS
Staff Contact: Jamie Bland (804-751-4439) blandj@chesterfield.gov
The proposal’s impacts on the County’s utility system are detailed in the chart below:
Water and Wastewater Systems
Currently Sizeof Existing LineConnection Required by County Code?
Serviced?
WaterYes 12”& 20”Yes
Wastewater Yes 8” Yes
Additional Information:
The proposed request will not impact the public water and wastewater systems.
ENVIRONMENTAL
Drainage, Erosion and Water Quality
Staff Contact: Doug Pritchard (804-748-1028)pritchardd@chesterfield.gov
Environmental Engineering has no comment on this request.
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CASE HISTORY
Applicant Submittals
5/13/15Application and proffersubmitted
Planning Commission Meeting
8/18/15 Citizen Comments
No citizens spoke to this case.
Commission Discussion
The Commission noted their support for this case:
Signage is compatible with neighboring freestanding signfor a
competing motor vehicle dealership
Overall freestandingsignagearea was reduced by a prior zoning request
Recommendation – APPROVAL AND ACCEPTANCE OF THE
PROFFERED CONDITION IN ATTACHMENT 1
Motion:GulleySecond: Patton
AYES: Gulley, Waller, Brown, Pattonand Wallin
The Board of Supervisors on Wednesday, September 16, 2015, beginning at 6:30 p.m., will
consider this request.
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ATTACHMENT 1
PROFFERED CONDITION
Note:
“STAFF/CPC” –Recommended by both staff and Planning Commission
(STAFF/CPC) The auto dealership shall be permitted two (2) freestanding signs not to exceed a
total of one hundred and fifty (150) square feet. An additional freestanding sign
shall be permitted for the auto dealership along the north-south roadway. Other
than directional signs and a sign identifying the industrial park, no other
freestanding signs shall be permitted.
i.Sign A, shown on Exhibit C, shall not exceed one hundred (100)
square feet and thirty-five (35) feet in height.
ii.Sign B, shown on Exhibit C, shall not exceed fifty (50) square feet
and ten (10) feet in height.
iii.Sign C, shown on Exhibit C, shall not exceed forty-two (42) square
feet and twenty (20) feet in height. (P)
(Staff Note: This Proffered Condition supersedes Proffered Condition 1 of Case
13SN0504.)
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ATTACHMENT 2
APPROVED CONDITIONS FOR CASE13SN0504
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ATTACHMENT 3
EXHIBIT C: REVISED SIGN LOCATIONS
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ATTACHMENT 4
CONCEPTUAL SIGN ELEVATION
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