15SN0670
CASE NUMBER: 15SN0670
APPLICANT: Talley Sign Company
CHESTERFIELD COUNTY, VIRGINIA
STAFF’S ANALYSIS Magisterial District: MIDLOTHIAN
7000 Hull Street Road
AND
RECOMMENDATION
Board of Supervisors (BOS)
Public Hearing Date:
SEPTEMBER 16, 2015
BOS Time Remaining:
365 DAYS
Applicant’s Agent:
MATT GALLIENNE
(804-304-0236)
Applicant’s Contact:
TALLEY SIGN COMPANY
(804-649-0325)
Planning Department Case Manager:
ROBERT CLAY (804-796-7122)
APPLICANTS’ REQUEST
Conditional use to permit an electronic message sign (EMC) in a General Business (C-5) District
Acomputer-controlled variable message, electronic sign, incorporated into a freestanding sign
for an existing self-storage facility is planned.
Notes:
Conditions may be imposed or the property owner may proffer conditions.
A.
Proffered conditions and Textual Statement are located in Attachments 1 and 2.
B.
RECOMMENDATION
RECOMMEND DENIAL
PLANNING
COMMISSION
(8/18/2015)
RECOMMEND DENIAL
Does not conform to the adopted Electronic Message Center
STAFF
Policy.
The requested exception to the Policy could set a precedent for
similar requests.
Providing a FIRST CHOICE community through excellence in public service
SUMMARY OF IDENTIFIED ISSUES
Department Issue
The EMC Policy suggests such signs should not be permitted
PLANNING
within the Route 360 Corridor.
FIRE -
CDOT -
VDOT -
UTILITIES -
ENVIRONMENTAL
-
ENGINEERING
215SN0670-2015SEP23-BOS-RPT
315SN0670-2015SEP23-BOS-RPT
Map 2: Comprehensive Plan (Route 360 Corridor Plan)
Classification: GENERAL COMMERCIAL/INDUSTRIAL AND MIXED USE CORRIDOR
The designation suggests the property is appropriate for community-scale and general commercial uses and
light industrial uses. Also appropriate on the rear of the property would be a mixture of uses to include
residential; corporate office; churches and public facilities.
Map 3: Surrounding Land Uses & Development
Acreage Parcels
along Dyer Lane
Forestdale
Subdivision
Turner Road
Bliley Funeral Home
Subject
Hull Street Road
415SN0670-2015SEP23-BOS-RPT
PLANNING
Staff Contact: Robert Clay(804-796-7122) clayr@chesterfield.gov
ZONING HISTORY
Case Number BOS Action Request
Rezoning from Agricultural (A) to General Business (C-5).
Approved
04SN0187 Proffered conditions require freestanding signs be
(4/2004)
monument style and, if lighted, internally lit.
Denied Conditional Use to permit a computer-controlled, variable
08SN0235
(11/2009) message, electronic sign (EMC).
PROPOSAL
The applicant plans to modify an existingfreestanding sign with the incorporation of an electronic
message center (EMC) sign to identify a self-storage facility. The existing freestanding sign, which
was recently replaced, measures 49 square feet in area and 15 feet in height (Attachment 2-
Proposed Sign). According to the applicant, the EMC would replace the panel currently identifying
the company contact information. With the incorporation of the EMC, the sign would continue to
comply with the size and height limitations ofthe Ordinance being a maximum 62.25 square feet
in area (with changeable copy) and 15 feet in height.
The following provides an overview of the proffered conditions offered to mitigate the impact of
the sign on area properties, as well as the location of the nearest EMC signs:
General Overview
Requirements Details
Maximum of three (3) lines
Copy Lines
Proffered Condition
30 Second Minimum
Frequency of Message Change
Proffered Condition
Prohibited
Sequential Messaging
Proffered Condition
Prohibited
Flashing or Travelling Messages
Proffered Condition
Prohibited
Bijou Lighting or Animation
Proffered Condition
Architecturally designed sign that is compatible and
Sign Design
complimentary to the building it serves
Proffered Condition
Not exceed0.3 foot candles above ambient light as
measured at a distance of 71 feet
Brightness
Require a photocell to adjust sign brightness, based
on ambient light conditions
Proffered Condition
Mt. Gilead Church(8,470 feet to southwest, Mt.
Nearest Existing EMC Sign
Gilead Boulevard)
Thisrequest does not complywith the Electronic Message Center (EMC) Policy based upon its
proposed location within the 360 Corridor, an area where the Policy precludes such signs.
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PUBLIC FACILITIES
FIRE SERVICE
Staff Contact: Anthony Batten (804-717-6167) BattenA@chesterfield.gov
Nearby Fire and Emergency Medical Service (EMS) Facilities
Fire Station The Manchester Fire Station, Company Number 2
EMS Facility The Forest View Volunteer Rescue Squad
This request will have minimal impact on fire and EMS.
COUNTY DEPARTMENT OF TRANSPORTATION
Staff Contact: Jim Banks (804-748-1037) banksj@chesterfield.gov
No comment.
VIRGINIA DEPARTMENT OF TRANSPORTATION
Staff Contact: Brian Lokker (804-674-2384) brian.lokker@vdot.virginia.gov
No comment.
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WATER AND WASTEWATER SYSTEMS
Staff Contact: Jamie Bland (804-751-4439) blandj@chesterfield.gov
Theproposal’s impacts on the County’s utility system are detailed in the chart below:
Water and Wastewater Systems
Currently Size of Existing LineConnection Required by County Code?
Serviced?
Water Yes 12”Yes
Wastewater Yes 8”Yes
The proposed request will not impact the public water and wastewater systems.
ENVIRONMENTAL
Drainage, Erosion and Water Quality
Staff Contact: Doug Pritchard (804-748-1028) pritchardd@chesterfield.gov
Environmental Engineering has no comment on this request.
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CASE HISTORY
Applicant Submittals
6/9/15 Application submitted
8/3/15 Revised proffered condition submitted
Planning Commission Meeting
Citizen Comments
No citizens spoke to this case
Commission Discussion
Mr. Waller reflected on the previous denial of a requested electronic
message center (EMC) on the propertyin 2008;his position not to
deviate from the EMC Policy unless there are extenuating
8/18/15
circumstances; and that he could not support this request.
Mr. Gulley noted the request conflicts with the direction of the Policy in
protecting the character of the Route 360 corridor.
Action – DENIED
Motion: Waller Seconded: Brown
AYES: Gulley, Waller, Brown, Patton and Wallin
815SN0670-2015SEP23-BOS-RPT
ATTACHMENT 1
PROFFERED CONDITION
In addition to Ordinance requirements any computer-controlled, variable message, electronic sign
shall conform to the following standards:
a. Copy shall be limited to a maximum of three (3) lines and shall not move but may
fade;
b. The message or display shall be programmed to change no more than once every
thirty (30) seconds;
c. Sequential messaging shall be prohibited;
d. Flashing and traveling messages shall be prohibited;
e. Bijou lighting and animation effects shall be prohibited;
f.The electronic message center shall be incorporated into an architecturally
designed sign structure that is compatible and complimentary to the building it
serves; and
g. Brightness shall be limited so as not to exceed 0.3 foot candles above ambient
light as measured using a foot candle meter at a distance of seventy-one (71)
feet. The sign shall have a photocell that automatically adjusts the brightness
according to ambient light conditions. (P)
915SN0670-2015SEP23-BOS-RPT
ATTACHMENT 2
ELEVATION
1015SN0670-2015SEP23-BOS-RPT