16SN0725
CASE NUMBER: 16SN0725
APPLICANT: HCA CHIPPENHAM HOSPITAL
CHESTERFIELD COUNTY, VIRGINIA
STAFF’S ANALYSIS Magisterial District: MATOACA
14720 Hancock Village Street
AND
RECOMMENDATION
Board of Supervisors (BOS)
Public Hearing Date:
AUGUST 24, 2016
BOS Time Remaining:
365 DAYS
Applicant’s Agent:
ALLEN TWEDT
(804-271-5685)
Planning Department Case Manager:
DARLA ORR (804-717-6533)
APPLICANT’SREQUEST
Conditional use planned development to permit two (2) building mounted electronic message
center (EMC) signs in a Community Business (C-3) District.
Two (2) EMC signs located on the tower elevations of a planned medical clinic building are
planned. The applicant has indicated the signs will display the emergency room wait time.
Notes:
A.Conditions may be imposed or the property owner may proffer conditions.
B.Proffered conditions, Textual Statement, site layout, sign location and sign elevations are located in
Attachments 1 thru 5.
RECOMMENDATION
RECOMMEND APPROVAL
PLANNING
Existing vegetation reduces visibility from Hull Street Road
COMMISSION
Allowing “wait times” to be displayed at acute care facility
(7/19/2016)
could be considered public safety service to citizens
RECOMMEND DENIAL
Signs do not comply with EMC Policy
STAFF
Located within a prohibited area
o
Not providing separation between EMCs
o
Providing a FIRST CHOICE community through excellence in public service
SUMMARY OF IDENTIFIED ISSUES
Department Issue
Fails to comply with EMC Policy
Signs located and visible along Hull Street Road corridor where
PLANNING
EMCs are prohibited
Signs do not provide the 1,000 foot separation between EMCs
FIRE -
CDOT -
VDOT -
UTILITIES -
ENVIRONMENTAL
-
ENGINEERING
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Map 2: Comprehensive Plan
Classification: COMMUNITY BUSINESS
The designation suggests the property is appropriate for commercial uses that serve community-wide
trade areas, such as large grocery stores, department stores and home centers.
Map 3: Surrounding Land Uses & Development
Hull Street Rd
Ashlake Pkwy
Swift Creek Reservoir
Commercial;
Hancock
Vacant
Village
Hancock Village St
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PLANNING
Staff Contact: Darla Orr (804-717-6533) orrd@chesterfield.gov
PROPOSAL
The ordinance permits an EMC, with approval of a conditional use, as a changeable copy sign to be
incorporated into a free-standing sign. The applicant requests approval of a Conditional Use
Planned Development to locate two (2) EMC signs as building mounted signs. The signs are
proposed on the east and west sides tower elements as generally shown on Exhibits A – C
(Attachments 3 -5). The proposed signs would provide information on wait times at the planned
emergency medical clinic. (Exhibit C, Attachment 5)
The County’s EMC Policy includes recommendations on the placement of EMCs. The applicant’s
request would not comply with the EMC Policy regarding placement:
Signs would be located and visible along a corridor where the EMCs are prohibited (Hull
Street Road between Harbour Pointe Parkway and the County line with Amelia County)
The two (2) signs on the same structure do not provide the 1,000 foot separation between
EMCs
It should be noted that the signs would be located closer to R zoned properties than the Policy
suggests (1,000 foot separation where such signs would be visible from such R properties);
however, staff notes this is not an issue in this case. The R zoned properties in proximity to the
proposed signs are either zoned to permit uses other than residential uses or are undevelopable
because they are located within a Resource Protection Area (RPC).
The EMC Policy includes additional measures intended to reduce visual impacts of such signs. The
following chart provides an overview of the conditions offered by the applicant to mitigate the
impact of the signs on area properties:
Electronic Message Center (EMC) Component Overview
Requirements Details
Textual Statement
Master Plan
Proffered Condition 1
Maximum of two (2) lines; limited to numerical clock display
Copy Lines
Textual Statement Item 2.a. and Exhibit C
Once every 30 minutes
Frequency of Message Change
Textual Statement Item 2.b.
Prohibited
Sequential Messaging
Textual Statement Item 2.c.
Prohibited
Flashing or Travelling Messages
Textual Statement Item 2.d.
Prohibited
Bijou Lighting or Animation
Textual Statement Item 2.e.
Not exceed 0.3 foot candles above ambient light as
measured at a distance of 40feet
Brightness
Require a photocell to adjust sign brightness, based on
ambient light conditions
Textual Statement Item 2.f.
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PUBLIC FACILITIES
FIRE SERVICE
Staff Contact: Anthony Batten (804-717-6167) battena@chesterfield.gov
This request will have minimal impact on fire and EMS.
COUNTY DEPARTMENT OF TRANSPORTATION
Staff Contact: Jim Banks (804-748-1037) banksj@chesterfield.gov
County Department of Transportation has no comment on this request.
VIRGINIA DEPARTMENT OF TRANSPORTATION
Staff Contact: Brian Lokker (804-674-2384) brian.lokker@vdot.virginia.gov
VDOT has no comment on this request.
WATER AND WASTEWATER SYSTEMS
Staff Contact: Jamie Bland (804-751-4439) blandj@chesterfield.gov
The proposed request will not adversely impact the public water and wastewater systems.
ENVIRONMENTAL
Drainage, Erosion and Water Quality
Staff Contact: Rebeccah Ward (804-748-1028) wardr@chesterfield.gov
Environmental Engineering has no comment on this case.
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CASE HISTORY
Applicant Submittals
5/9/2016 Application submitted
7/5/2016 Revised proffered conditions submitted.
Community Meeting
7/5/2016 No citizens attended
Planning Commission Meeting
7/19/2016
Citizen Comments
No citizens spoke to this case.
Commission Discussion
Displaying “wait times” at the acute care facility could be considered a
public safety service for citizens
Existing vegetation reduces visibility of sign from Hull Street Road
Recommendation – APPROVAL AND ACCEPTANCE OF THE
PROFFERED CONDITION IN ATTACHMENT 1
Motion:Wallin Second: Sloan
AYES: Wallin, Sloan, Freye, Jackson and Jones
The Board of Supervisors on Wednesday, August 24, 2016, beginning at 6:30 p.m., will
consider this request.
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ATTACHMENT 1
PROFFERED CONDITION
Note:
The following proffered condition was recommended by the Planning Commission
The Textual Statement, last revised July 5, 2016 shall be considered the Master Plan. (P)
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ATTACHMENT 2
TEXTUAL STATEMENT
Last Revised July 5, 2016
Except as outlined below, signs shall comply with Zoning Ordinance requirements:
1.The two (2) EMC signs shall be located as generally depicted on ExhibitsA and B,
provided by Superior Signs LLC and dated 1-31-14 and 5-19-16, with one (1) such sign
permitted on the east building elevation, and one (1) sign permitted on the west
building elevation. (P)
2.Electronic Sign. The two (2) computer-controlled, variable message, electronic signs
shall conform to the following standards:
a. Copy shall be limited to a numerical clock display as generally depicted on Exhibit
C, prepared by Superior Signs and dated 5-6-16, and shall not move but may
fade;
b. The message or display shall be programmed to change no more than once every
thirty (30) minutes.
c. Sequential messaging shall be prohibited;
d. Flashing and traveling messages shall be prohibited;
e. Bijou lighting and animation effects shall be prohibited; and,
f. Brightness shall be limited so as not to exceed 0.3 foot candles above ambient
light as measured using a foot candle meter at a distance of 40feet. The
computer-controlled, variable message, electronic sign shall have a photocell
that automatically adjusts the brightness according to ambient light conditions.
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ATTACHMENT 3
EXHIBIT A – SITE LAYOUT
2
Proposed EMC
Proposed EMC 1
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ATTACHMENT 4
EXHIBIT B – SIGN LOCATION
2
Proposed EMC
Proposed EMC 1
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ATTACHMENT 5
EXHIBIT C - SIGN PROPOSAL
Proposed EMC 1
Proposed EMC 2
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