18SN0725
CASE NUMBER: 18SN0725
APPLICANTS: Chesterfield County Economic Development Authority
CHESTERFIELD COUNTY, VIRGINIA
MIDLOTHIAN DISTRICT
AND RECOMMENDATION
Board of Supervisors (BOS) Hearing:
FEBRUARY 28, 2018
BOSTime Remaining:
365 DAYS
MICHAEL LAING (804-788-0589)
Planning Department Case Manager:
DREW NOXON (804-796-7122)
12.5 Acres 200 Karl Linn Drive
REQUEST
Conditional Use Planned Development to permit exceptions to Ordinance requirements for signage.
Notes: A. Conditions may be imposed or the property owner may proffer conditions.
B. Conditions and Exhibits are located in Attachments 1 4.
C. IF THIS CASE IS ACTED UPON BY THE PLANNING COMMISSION ON FEBRUARY 20, 2018, IT WILL BE HEARD
BY THE BOARD OF SUPERVISORS ON FEBRUARY 28, 2018.
SUMMARY
Three 170-square-foot murals are proposed on the north-facing elevation of a building which is
currently under construction by the Richmond Volleyball Club in the Stonebridge development. The
murals would depict images related to volleyball and are considered signage.
Based on the building frontage facing Karl Linn Drive, the Ordinance would permit a maximum of 200
square feet of building-mounted signage. Exceptions are requested to increase the permitted sign
area to 606 square feet (an excess of 406 square feet).
RECOMMENDATIONS
PLANNING APPROVAL
COMMISSION
APPROVAL
Allows flexibility for creation of visual interest on the building elevation
STAFF
Signs would not negatively impact nearby residential properties
Signs would not be visible from major travel corridor or create visual
distraction for drivers
Providing a FIRST CHOICE community through excellence in public service
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Comprehensive Plan (The Eastern Midlothian Plan)
Classification: REGIONAL MIXED-USE
The designation suggests the property is appropriate for an integrated mixture of highly concentrated corporate office,
commercial, light industrial/research and development, and higher density residential uses.
Surrounding Land Uses and Development
Commercial uses
Kroger
Stonebridge
Plaza Ave
Midlothian Tnpk
Karl Linn
Multi-family uses
Dr
Single-family uses
Vacant
agricultural
Michael
land
Gray Way
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PLANNING
Staff Contact: Drew Noxon (804-796-7122) noxona@chesterfield.gov
Zoning History
Case Number Request
Rezoning to Regional Business (C-4) with Conditional Use to permit multi-family
07SN0333
and townhouse uses plus Conditional Use Planned Development for exceptions
Approved
to Ordinance requirements for the development of a mixed-use community
(4/2008)
(Stonebridge).
Proposal
A new facility for the Richmond Volleyball Club is currently under construction in the mixed-use
Stonebridge development. Three murals, each containing 170 square feet of area, are proposed
along the northern building elevation. The murals would depict images related to volleyball.
These images are considered signage because they advertise the use of the facility. These murals
would be in addition to one other building-mounted sign, permitted by the Ordinance on the
north elevation.
Exceptions to Sign Area
The Zoning Ordinance limits building-mounted signage based on the amount of building frontage
where the primary exterior entrance is located. The new building has approximately 273 feet of
frontage on the northern façade (facing Karl Linn Drive), which is the location of the primary
entrance to the facility. The chart below outlines the difference between the signage permitted
by the ordinance and the proposed signage. An exception is requested to increase the allowable
sign area on the north elevation to 606 square feet (an excess of 406 square feet):
SIGNAGE - NORTH BUILDING ELEVATION
Based on 273 feet of Building Frontage Along Karl Linn Dr
200 total square feet of sign area
Permitted by Ordinance
606 total square feet of sign area
1 sign 96 square feet
Proposal
3 murals 170 square feet each
The Comprehensive Plan
The Eastern Midlothian Plan promotes the creation of an inviting atmosphere where people work,
play, shop and live. The Plan also promotes businesses development within the corridor as an
economic center for the region. The proposed recreational facility represents continued investment
in this commercial corridor.
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Staff is supportive of this request for exceptions to sign area. The proposal will allow for flexibility
to provide artwork which will enhance the large building façade. In addition, the proposal will
not be highly visible from multi-family units to the east of the site. Finally, the signs will be
located more than 1,700 feet from Midlothian Turnpike, therefore they will not be highly visible
or create a distraction for travelers.
COUNTY DEPARTMENT OF TRANSPORTATION
Staff Contact: Jim Banks (804-748-1037) banksj@chesterfield.gov
FIRE AND EMERGENCY MEDICAL SERVICES
Staff Contact: Anthony Batten (804-717-6167) battena@chesterfield.gov
UTILITIES
Staff Contact: Jamie Bland (804-751-4439) blandj@chesterfield.gov
ENVIRONMENTAL ENGINEERING
Staff Contact: Rebeccah Ward (804-748-1028) wardr@chesterfield.gov
This request will not impact these facilities.
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CASE HISTORY
Applicant Submittals
01/19/18 Application submitted
02/08/18 Application Revised
Planning Commission
02/20/18 Citizen Comments:
No citizens spoke to this request.
Recommendation APPROVAL SUBJECT TO THE CONDITIONS IN
ATTACHMENT 1
Motion: Stariha Second: Jackson
AYES: Sloan, Jones, Jackson and Stariha.
ABSENT: Freye
The Board of Supervisors on Wednesday, February 28, 2018, beginning at 6:00 p.m., will
consider this request.
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ATTACHMENT 1
CONDITIONS
1.Ownership: This Conditional Use Planned Development shall be granted exclusively to the
Richmond Volleyball Club, and shall not be transferable nor run with the land. (P)
2.Sign Limitation: The three (3) backlit translucent panel graphic signs permitted herein
shall not exceed a comprehensive total of 510 square feet of area. These signs shall be
designed as generally depicted in Exhibits B and C, and shall not display text. (P)
3.Location: The signs shall be located as generally depicted in Exhibit A. (P)
4.Sign Lighting: Lighting shall be a low-intensity single color light that shall not strobe, fade,
or flash. (P)
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ATTACHMENT 2
EXHIBIT A, SIGN LOCATION
Proposed Signs
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ATTACHMENT 3
EXHIBIT B, NORTH BUILDING ELEVATION
Proposed Signs
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ATTACHMENT 4
EXHIBIT C, SIGN RENDERINGS
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