19SN0553
CASE NUMBER: 19SN0553
APPLICANT: Barbara Williams
CHESTERFIELD COUNTY, VIRGINIA
MATOACA DISTRICT
ADDENDUM
Board of Supervisors (BOS) Hearing:
OCTOBER 24, 2018
BOSTime Remaining:
365 DAYS
BARBARA J. WILLIAMS (804-744-7749)
Planning Department Case Manager:
2.6 Acres 16000 Otterdale Station Way
DREW NOXON (804-796-7122)
WAWA
REQUEST
Conditional use to permit an electronic message center (EMC) sign in a Community Business (C-3)
District.
An EMC incorporated into an existing freestanding sign is planned. The applicant has indicated the
sign will display gas prices.
Note: Conditions may be imposed or the property owner may proffer conditions.
SUMMARY
The sign would be located on Hull Street Road and would be used to display gasoline prices for a
proposed gasoline station with convenience store. The EMC would be incorporated into a free-
standing sign structure.
ADDENDUM
The purpose of this Addendum is to advise the Board of the action.
The recommendations are provided below.
RECOMMENDATIONS
APPROVAL
PLANNING
COMMISSION
APPROVAL
While the sign does not comply with the EMC Policy relative to its location
within a prohibition area, many similar signs are in use throughout the
STAFF
County with no known adverse impacts.
Satisfies Ordinance requirements for area, height and setbacks.
Providing a FIRST CHOICE community through excellence in public service
219SN0553-2018OCT24-BOS-RPT-ADD
CASE HISTORY
Applicant Submittals
8/6/2018 Application submitted
9/25/2018 Application revised
Planning Commission
10/16/2018 Citizen Comments:
No citizens spoke to this request.
Recommendation APPROVAL SUBJECT TO THE CONDITIONS IN
ATTACHMENT 1
Motion: Jones Second: Freye
AYES: Sloan, Jones, Jackson Freye and Stariha
The Board of Supervisors on Wednesday, October 24, 2018, beginning at 6:00 p.m., will
consider this request.
319SN0553-2018OCT24-BOS-RPT-ADD
CASE NUMBER: 19SN0553
APPLICANT: Barbara Williams
CHESTERFIELD COUNTY, VIRGINIA
MATOACA DISTRICT
AND RECOMMENDATION
Board of Supervisors (BOS) Hearing:
OCTOBER 24, 2018
BOSTime Remaining:
365 DAYS
BARBARA J. WILLIAMS (804-744-7749)
Planning Department Case Manager:
2.6 Acres 16000 Otterdale Station Way
DREW NOXON (804-796-7122)
WAWA SHOPPES AT HARPERS MILL
REQUEST
Conditional use to permit an electronic message center (EMC) sign in a Community Business (C-3)
District.
An EMC incorporated into an existing freestanding sign is planned. The applicant has indicated the
sign will display gas prices.
Notes:
A.IF THIS CASE IS ACTED UPON BY THE PLANNING COMMISSION ON OCTOBER 16, 2018, IT WILL BE CONSIDERED
BY THE BOARD OF SUPERVISORS ON OCTOBER 24, 2018.
B.Conditions may be imposed or the property owner may proffer conditions.
C.Conditions and Exhibits are located in Attachments 1 - 3.
SUMMARY
The sign would be located on Hull Street Road and would be used to display gasoline prices for a
proposed gasoline station with convenience store. The EMC would be incorporated into a free-
standing sign structure.
RECOMMENDATION
PLANNING
AFTER THEIR MEETING ON OCTOBER 16, 2018
COMMISSION
APPROVAL
While the sign does not comply with the EMC Policy relative to its location
within a prohibition area, many similar signs are in use throughout the
STAFF
County with no known adverse impacts.
Satisfies Ordinance requirements for area, height and setbacks.
Providing a FIRST CHOICE community through excellence in public service
219SN0553-2018OCT24-BOS-RPT
Comprehensive Plan
Classification: COMMUNITY BUSINESS
This classification suggests the property is appropriate for commercial uses that serve a communitywide
trade area.
Surrounding Land Uses and Development
Single-family
residential use
Vacant zoned industrial
Hull St. Rd.
Swift Creek
YMCA
Commercial uses
-Shoppes at Hs Mill
Otterdale Rd
Hampton Park Dr.
319SN0553-2018OCT24-BOS-RPT
PLANNING
Staff Contact: Drew Noxon (804-796-7122) noxona@chesterfield.gov
Zoning History
Case Number Request
Rezoning to Community Business (C-3) permitting a commercial/retail
97SN0139
development known as the Shoppes at .
Approved
(3/1997)
Proposal
The ordinance permits an EMC, with approval of a conditional use, as a changeable copy sign to be
incorporated into a freestanding sign. The applicant requests conditional use approval to
incorporate an EMC into a freestanding sign for a proposed gasoline station, which includes a
convenience store, on an outparcel within a non-residential community (Shoppes at Harpers Mill).
The overall sign area would measure approximately 21.7 square feet, with the EMC component
occupying no more than half of the permitted sign area. The sign would measure 8 feet in height
above grade, and would be located as generally shown on Exhibit A (Attachment 2). The applicant
has indicated that a portion of the proposed sign would provide information on gasoline prices as
an electronic numerical display. (Exhibit B, Attachment 3)
request would comply with all provisions of the EMC Policy except that the project is located
within a prohibition area (Hull Street Road between Harbour Point Parkway and Amelia County
line).
The EMC Policy includes additional measures intended to reduce visual impacts of such signs. The
following chart provides an overview of the conditions acceptable to the applicant to mitigate the
impact of the sign on area properties:
Electronic Message Center (EMC) Component Overview
Requirements Details
Limited to numerical display as depicted
Copy Lines
/ƚƓķźƷźƚƓ Ћ͵ğ͵ ğƓķ 9ǣŷźĬźƷ .
Twice daily
Frequency of Message Change
/ƚƓķźƷźƚƓ Ћ͵Ĭ͵
Sequential, Flashing or Travelling Prohibited
Messages, Bijou Lighting & Animation /ƚƓķźƷźƚƓƭ Ћ͵ĭ͵Ͳ ķ͵ ğƓķ Ļ͵
Not exceed 0.3-foot candles above ambient light
as measured at a distance of 50 feet
Brightness
Require a photocell to adjust sign brightness,
based on ambient light conditions
/ƚƓķźƷźƚƓ Ћ͵Ņ͵
419SN0553-2018OCT24-BOS-RPT
Numeric Display of Gasoline Prices
Historically, changeable copy signs displaying numerical gasoline prices electronically were
permitted without conditional use approval, under an interpretation by the Planning Director
finding them similar to the by-right permission in the ordinance for numeric time and temperature
displays. As a result, changeable copy signs displaying gasoline prices electronically did not have to
meet the EMC Policy and the policy was not drafted with those in mind. Today, numerous
changeable copy signs displaying gasoline prices electronically exist in the County.
In September 2015, the County amended Article IV Division 6, Signs as a result of a United States
Supreme Court ruling which prohibited regulation of signs based on content. As a result of that
accordingly, electronic changeable copy signs for gasoline prices now require conditional use and
are, for the first time, subject to the EMC Policy.
UTILITIES
Staff Contact: Jamie Bland (804-751-4439) blandj@chesterfield.gov
Installation of the proposed sign will not impact the Util
on site. All signs are proposed outside of existing easements.
The Utilities Department supports this case.
VIRGINIA DEPARTMENT OF TRANSPORTATION
Staff Contact: Jonathan Phillippe (804-674-2560) jonathan.phillippe@vdot.virginia.gov
COUNTY DEPARTMENT OF TRANSPORTATION
Staff Contact: Steven Adams (804-751-4461) adamsst@chesterfield.gov
FIRE AND EMERGENCY MEDICAL SERVICES
Staff Contact: Anthony Batten (804-717-6167) battena@chesterfield.gov
ENVIRONMENTAL ENGINEERING
Staff Contact: Rebeccah Ward (804-748-1028) WardR@chesterfield.gov
This request will not impact these facilities.
519SN0553-2018OCT24-BOS-RPT
CASE HISTORY
Applicant Submittals
8/6/2018 Application submitted
9/25/2018 Application revised
Planning Commission
10/16/2018 AFTER THEIR
MEETING ON OCTOBER 16, 2018
619SN0553-2018OCT24-BOS-RPT
ATTACHMENT 1
CONDITIONS
1.The EMC sign shall be located in accordance with Zoning Ordinance requirements and as
generally depicted on Exhibits A and B. (P)
2.Electronic Sign. The computer-controlled, variable message, electronic sign shall
conform to the following standards:
a. Copy shall be limited to a numerical display as generally depicted on Exhibit B
and shall not move but may fade;
b. The message or display shall be programmed to change no more than twice
every twenty-four (24) hours;
c. Sequential messaging shall be prohibited;
d. Flashing and traveling messages shall be prohibited;
e. Bijou lighting and animation effects shall be prohibited; and,
f. Brightness shall be limited so as not to exceed 0.3-foot candles above ambient
light as measured using a foot candle meter at a distance of 50 feet. The
computer-controlled, variable message, electronic sign shall have a photocell
that automatically adjusts the brightness according to ambient light conditions.
(P)
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ATTACHMENT 2
EXHIBIT A, SIGN LOCATION
Hull Street Road
Proposed Sign
Otterdale Road
819SN0553-2018OCT24-BOS-RPT
ATTACHMENT 3
EXHIBIT B, SIGN ELEVATIONS
919SN0553-2018OCT24-BOS-RPT
1019SN0553-2018OCT24-BOS-RPT