89SN0413
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No~ember-~l,-l989-€P€
Beeember-l3,-l989-BS
January 10, 1990 BS
REQUEST ANALYSIS
AND
RECOMMENDATION
89SN0413
First Colonial Financial Corporation
Matoaca Magisterial District
West line of Iron Bridge Road
REQUEST:
Amendment to Conditional Use Planned Development (Case 84S172)
relative to signs. Specifically, Condition 6 of Case 84S172 limited
the overall development (the request site, the Watertower Shopping
Center and Chesterfield Storage) to one (1) freestanding sign having
an aggregate area of 100 square feet and a height of ten (10) feet to
identify all uses, and restricted building-mounted signage to 0.5
square feet of sign area for each one (1) foot of building frontage
(i.e., a maximum of thirty-nine (39) square feet of building-mounted
signage for the applicant, First Colonial Savings Bank). Amendment to
Condition 6, to permit an additional freestanding sign within the
complex plus an increase in overall square footage of signage from
thirty-nine (39) square feet to ninety-five (95) square feet (i.e.,
fifty-five (55) square feet of building-mounted signage and forty (40)
square feet of freestanding sign) for the First Colonial Savings Bank.
PROPOSED LAND USE:
A shopping center complex has been developed on the subject and
surrounding property. A freestanding sign and an increase in the
total aggregate sign square footage to identify an existing bank is
requested.
PLANNING COMMISSION RECOMMENDATION
RECOMMEND DENIAL OF THE APPLICANT'S REQUEST. RECOMMEND APPROVAL OF A
FREESTANDING SIGN, SUBJECT TO THE CONDITION ON PAGE 2.
STAFF RECOMMENDATION
Recommend denial of the applicant I s request. Recommend approval of an addi-
tional freestanding sign that conforms to the recently adopted Zoning Ordinance
in Emerging Growth Areas. This recommendation is made for the following
reasons:
A. The recommended sign condition will provide adequate site identity for
the use from Route 10, while complying with the Emerging Growth Area
requirements of the recently adopted Zoning Ordinance.
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No~ember-~l,-l989-€P€
Beeember-l3,-l989-BS
January 10, 1990 BS
REQUEST ANALYSIS
AND
RECOMMENDATION
89SN0413
First Colonial Financial Corporation
Matoaca Magisterial District
West line of Iron Bridge Road
REQUEST:
Amendment to Conditional Use Planned Development (Case 84S172)
relative to signs. Specifically, Condition 6 of Case 84S172 limited
the overall development (the request site, the Watertower Shopping
Center and Chesterfield Storage) to one (l) freestanding sign having
an aggregate area of 100 square feet and a height of ten (10) feet to
identify all uses, and restricted building-mounted signage to 0.5
square feet of sign area for each one (1) foot of building frontage
(i.e., a maximum of thirty-nine (39) square feet of building-mounted
signage for the applicant, First Colonial Savings Bank). Amendment to
Condition 6, to permit an additional freestanding sign within the
complex plus an increase in overall square footage of signage from
thirty-nine (39) square feet to ninety-five (95) square feet (Le.,
fifty-five (55) square feet of building-mounted signage and forty (40)
square feet of freestanding sign) for the First Colonial Savings Bank.
PROPOSED LAND USE:
A shopping center complex has been developed on the subject and
surrounding property. A freestanding sign and an increase in the
total aggregate sign square footage to identify an existing bank is
requested.
PLANNING COMMISSION RECOMMENDATION
RECOMMEND DENIAL OF THE APPLICANT'S REQUEST. RECOMMEND APPROVAL OF A
FREESTANDING SIGN, SUBJECT TO THE CONDITION ON PAGE 2.
STAFF RECOMMENDATION
Recommend denial of the applicant's request. Recommend approval of an addi-
tional freestanding sign that conforms to the recently adopted Zoning Ordinance
in Emerging Growth Areas. This recommendation is made for the following
reasons:
A. The recommended sign condition will provide adequate site identity for
the use from Route la, while complying with the Emerging Growth Area
requirements of the recently adopted Zoning Ordinance.
B. The requirements of the Zoning Ordinance are designed to discourage
sign proliferation and to provide consistent signage along the
corridor.
C. Approval of the applicant I s request could establish a precedent for
larger signs not only within this complex, but along this portion of
the Route 10 Corridor.
(NOTE: THE CONDITIONS NOTED WITH "STAFF/CPC" WERE AGREED UPON BY BOTH STAFF AND
THE COMMISSION. CONDITIONS WITH ONLY A "STAFF" ARE RECOMMENDED SOLELY BY STAFF.
CONDITIONS WITH ONLY A "CPCII ARE ADDITIONAL CONDITIONS RECOMMENDED BY THE
PLANNING COMMISSION.)
CONDITION
(STAFF/CPC)
Signs shall comply with the requirements of the Zoning Ordinance,
Sections 21.1-265, 21.1-266, 21.1-268, and 21.1-269. (p)
(NOTES:
A.
This condition supersedes Condition 6 of Case
84S172 for the request property only.
B. Except as noted herein, all conditions of zoning
approval for Case 84S172 remain in effect.
C. Prior to erection of any signs, a sign permit must
be obtained.
D. It may be necessary to amend the approved sign
package.)
GENERAL INFORMATION
Location:
Fronts the west line of Iron Bridge Road, south of Landfill Drive. Tax Map
114-1 (1) Parcel 20 (Sheet 31).
Existing Zoning:
R-7 with Conditional Use Planned Development
Size:
1.3 acres
Existing Land Use:
Shopping center
Adjacent Zoning & Land Use:
North - R-7 with Conditional Use Planned Development; Office
South - R-7 with Conditional Use Planned Development; Watertower Shopping
Center which is a part of the subject development
;
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2
~89SN0413/PC/JAN10IA
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East
West
- B-1 with Conditional Use Planned Development; Vacant
- R-7; Public/semi-public (water tank)
PUBLIC FACILITIES
Utilities; Drainage and Erosion;
Fire Service; and Transportation:
This amendment will have no impact on these facilities.
LAND USE
General Plan:
The request property lies wi thin the boundaries of the Central Area Land
Use and Transportation Plan, which designates the property for light
commercial use.
Area Development Trends:
The request property and surrounding area has been zoned and/or developed
for a mix of office, commercial, light industrial, and public/semi-public
uses.
Zoning History:
On November 28, 1984, the Board of Supervisors, upon a favorable rec-
ommendation by the Planning Commission, approved a Conditional Use Planned
Development to permit a commercial complex on the request property,
adjacent property to the south, and property to the west (Case 84S172).
Subsequently, the request property was developed as an out-parcel in
Watertower Shopping Center. Conditions of zoning approval for the request
site, the adjacent property to the south and property to the east limited
the overall development to one (1) freestanding sign, 100 square feet in
area and ten C1 0) feet in height, and building-mounted s ignage to 0.5
square feet of s ignage for each one (1) foot of building frontage. A
freestanding sign, having an aggregate area of seventy-five (75) square
feet has been erected to identify the overall complex, in accordance with
the approved conditions.
Conclusions:
As noted herein, the current request is for amendment to Condition 6 of
Case 84S172, relative to signs. Specifically, amendment to permit an
additional freestanding sign within the complex to identify First Colonial
Savings Bank is requested. Further, amendment is requested to allow an
increase in overall sign square footage. Specifically, conditions of
zoning allow a total of thirty-nine (39) square feet of signage for First
Colonial. Amendment is requested to permit fifty-five (55) square feet of
building-mounted signage and forty (40) square feet of freestanding signage
for a total aggregate area of ninety-five (95) square feet. It should be
noted that plans submitted with the application reflect a greater square
footage of building-mounted signage than requested by the application. The
applicant has indicated that the larger signage is required to provide
3
89SN0413/PC/JAN10IA
better site identity from Route 10. The applicant has also indicated that
the proposed signs will comply with the approved sign package for
Watertower Shopping Center relative to materials, lettering style, colors,
and sign illumination. It should be noted that the sign plans submitted
with the application do not conform to the approved sign package.
The request property lies within the Emerging Growth Area as defined by the
recently adopted Zoning Ordinance. The Emerging Growth Area requirements
would permit the out-parcel,' on which the bank is located, one (1)
freestanding eight (8) foot high sign, having a maximum area of twenty (20)
square feet, and an overall aggregate area for all signs identifying the
bank only of approximately thirty-nine (39) square feet. The permitted
freestanding sign could identify other tenants on the outparcel occupied by
the bank, provided the area of the freestanding sign does not exceed twenty
(20) square feet. These requirements are designed to provide individual,
freestanding businesses with adequate site identity while discouraging sign
proliferation along the corridor. The signs requested by the applicant are
larger than would be permitted by existing zoning conditions and the new
Zoning Ordinance. Therefore, denial of the applicant's request for
additional square footage is recommended. Further, denial of the requested
size and height of the freestanding sign is recommended. Approval of a
smaller freestanding sign in compliance with the recently adopted Ordinance
would be appropriate. (Condition)
It should be noted that, since the adoption of the Zoning Ordinance, the
Planning Commission and Board have upheld the new Zoning Ordinance sign
requirements for similar requests to increase signage. Further, it should
be noted that the existing freestanding sign identifying the Watertower
Shopping Center can be modified to identify individual tenants, to include
the bank. Specifically, the existing sign is approximately seventy-five
(75) square feet in area and identifies Watertower Shopping Center and
Chesterfield Mini Storage, leaving a net area of approximately twenty-five
(25) square feet that could be used to identify the bank or other tenants.
It should be further noted that the approved schematic sign package for
Watertower Shopping Center complies with Emerging Growth sign requirements
relative to sign materials and illumination. As noted herein, the
applicant has indicated that the proposed signage for First Colonial will
comply with the approved sign package, which would require modification of
the materials and lettering depicted on the attached sign elevation. In
addition, Emerging Growth Standards would require that the base of the
freestanding sign identifying the bank be landscaped.
7.
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~ 89SN0413/PC/JAN10IA
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First
Colonial
Total Sign
Area for
all Signs
(sq. ft.)
Number of
Freestanding
Signs
Height of
Freestanding
Signs
Area of
Freestanding
Signs
(sq. ft.)
Area of
Building-
Mounted
Signs
(sq. ft.)
Current
Zoning
(Condition 6
of Case 84S172
39
o
(see Note A)
N/A
N/A
39
Applicant's
Request
95
1
8 ft. 11 in.
40
55
Staff's
Recommendation
39
1
8 ft.
20 19
(see Note B) (see Note B)
NOTES:
A.
The existing freestanding shopping center sign is approximately seventy-five
(75) square feet in area. This sign may be modified to identify individual
tenants of Watertower Shopping Center, including the bank, as long as the
aggregate area of this sign does not exceed 100 square feet.
B. Total permitted sign area for all signs is to be divided among freestanding
sign and building-mounted sign(s). However, the freestanding sign cannot
exceed twenty (20) square feet in area. If the freestanding sign area is
reduced, the area of the building-mounted signage may be increased, provided
the aggregate area of all signs does not exceed thirty-nine (39) square
feet.
CASE HISTORY
Planning Commission Meeting (11/2l/89):
There was no opposition present.
The applicant did not accept the recommendation.
On motion of Mr. Belcher, seconded by Mr. Warren, the Commission recommended denial of
the applicant's request and approval of signs as outlined in the condition on page 2.
AYES: Unanimous.
Board of Supervisors Meeting (12/13/89):
Due to an advertising error, the Board deferred this case to January 10, 1990.
The Board of Supervisors on Wednesday, January 10, 1990, beginning at 2:00 p.m., will take
under consideration this request.
5
89SN0413/PC/JAN10IA
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