07SN0382
.L^1Ugust 21, 2007 CPC
August 22,2007 BS
STAFF'S
REQUEST ANALYSIS
AND
RECOMMENDA TION
07SN0382
Chesterfield County
Board of Supervisors
Midlothian Magisterial District
401 Charter Colony Park:way
REQUEST: Conditional Use Planned Development to permit a computer controlled variable
message electronic sign.
PROPOSED LAND USE:
A computer-controlled, variable message, electronic sign, incorporated into a
freestanding identification sign for Midlothian High School is planned
PLANNING COMMISSION RECOMMENDATION
THE COMMISSION IS SCHEDULED TO CONSIDER THIS CASE ON AUGUST 21,2007.
STAFF WILL ADVISE THE BOARD OF THE COMMISSION'S RECOMMENDATION AT
THE BOARD'S AUGUST 22, 2007, MEETING.
STAFF RECOMMENDATION
Recommend approval for the following reason:
While the proposed computer-controlled, variable message, electronic sign does not
conform to the adopted Electronic Message Center Policy relative to its location within a
residential district, as conditioned, the proposed sign would have no greater impact on the
surrounding community than a sign which incorporates permitted changeable copy.
(NOTE: CONDITIONS MAY BE IMPOSED OR THE PROPERTY OWNER(S) MAY
PROFFER CONDITIONS. THE CONDITIONS NOTED WITH "STAFF/CPC" WERE
AGREED UPON BY BOTH STAFF AND THE COMMISSION. CONDITIONS WITH ONLY
Providing a FIRST CHOICE community through excellence in public service
A "STAFF" ARE RECOMMENDED SOLELY BY STAFF. CONDITIONS WITH ONLY A
"CPC" ARE ADDITIONAL CONDITIONS RECOMMENDED BY THE PLANNING
COMMISSION.)
CONDITION
(STAFF)
In addition to Ordinance requirements, any computer-controlled, variable message,
electronic sign shall conform to the following standards:
a. Such sign shall be located on Charter Colony Park:way;
b. Copy shall be limited to a maximum of two (2) lines which shall not move,
but may fade;
c. The message or display shall be programmed or sequenced to change no
more than once every twenty-four (24) hours;
d. The copy display color shall either be white or yellow;
e. Flashing and traveling messages shall be prohibited; and
f. Bijou lighting and animations effects shall be prohibited. (P)
GENERAL INFORMATION
Location:
Northeast quadrant of North Woolridge Road and Charter Colony Park:way and better
lmown as 401 Charter Colony Park:way. Tax ID 726-704-6792.
Existing Zoning:
R-15
Size:
68.4 acres
Existing Land Use:
Public/semi-public school
Adiacent Zoning and Land Use:
North and West- C-3, R-9 or A; Vacant
South - R-9; Public/semi-public or vacant
East - R-9, R-15, A and 0-2; Multifamily residential, single family residential,
public/semi-public or vacant
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07SN0382-AUG22-BOS
UTILITIES: ENVIRONMENTAL: AND PUBLIC FACILITIES
This request will have no impact on these facilities.
LAND USE
Comprehensive Plan:
Lies within the boundaries of the Midlothian Area Community Plan which suggests the
property is appropriate for planned transition area use.
Area Development Trends:
The majority of the surrounding properties are part of the Charter Colony development,
permitting a mix of residential, office and commercial uses. Existing development consists
of single family homes on Agricultural parcels, multifamily residential uses, church and
school (John Tyler Community College).
Signs:
Currently, two (2) freestanding signs are located on the property which identify the high
school. One sign is located on North Woolridge Road and the other on Charter Colony
Park:way. The school plans to replace the sign located on Charter Colony Park:way with a
sign that incorporates a computer-controlled, variable message, electronic sign. The
proposed sign and computer-controlled, variable message, electronic sign would comply
with the requirements of the Zoning Ordinance which currently permit a freestanding sign
62.5 square feet in area (including changeable copy) at a height of fifteen (15) feet. This
proposal would comply with the adopted electronic message center policy relative to copy
display color, lines of copy, spacing between signs and lack: of flashing and traveling
messages, bijou lighting and animation (Condition). The proposal would not comply with
the Policy relative to its location within a residential district. In an effort to minimize the
impact of this sign upon these neighboring properties, a condition is recommended affecting
the timing of message changes, as discussed herein.
Timing of Message Changes:
The Policy permits the tlrmng of message changes for electronic message signs at a
minimum often (10) second intervals. The Condition would permit the message to change
no more than once during any twenty-four (24) hour period. This limitation results in the
electronic message sign having no greater impact on area properties than a changeable copy
message board which is permitted under the current zoning.
CONCLUSION
While the proposed computer-controlled, variable message, electronic sign does not conform to the
adopted Electronic Message Center Policy relative to its location within a residential district, as
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07SN0382-AUG22-BOS
conditioned, the proposed sign would have no greater impact on the surrounding community than a
sign which incorporates permitted changeable copy.
Given these considerations, approval of this request is recommended.
CASE HISTORY
Staff (7/24/07):
If the Commission acts on this case on August 21, 2007, it will be considered by the
Board of Supervisors on August 22, 2007.
The Board of Supervisors, on Wednesday, August 22, 2007, beginning at 6:30 p.m., will tak:e
under consideration this request.
4
07SN0382-AUG22-BOS
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