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11-17-1994 Packet• r ni I C1 "A.%;] + November 7, 199 The diet Cher. 1 r ivi tit s. Marilyn Cole Executive Assistant Chesterfield County PA Boer 40 Chesterfield, VA 23832 Dear Marilyn: .•., Thank you for agreeing to participate in the CBC/County Workshop'. The Business Council believes that a prosperous and successful Chesterfield, as part of the greater Richmond metro area, can be enhanced by better understanding and cooperation between the. business community and our local government, -Increased communication and cooperation can achieve the direct result of a better working and living environment for all of the citizens of the region. Cooperation can be the catalyst' for positive change. To this end, we have asked you to join with us in devising a plan of action that will help us establish a "winning partnership' for the future. our initial objective will be to plan for and to, prepare Chesterfield to participate in an "Olympic Festival". while we focus on the specific goal of attracting and hosting an Olympic Festival, we also sow the seeds that will allow us to make Chesterfield a better place to live and work, We look forward to seeing you at the workshop on November 17, 1994 at the new Chesterfield County Public Safety facility located in the Public Safety Building at 6610 - Public Safety way. We hope you will remain with us after the workshop for the reception that will follow at the Reynolds Metals Company. Please be sure'to review the enclosed materials before you come to the meeting. We plan to begin promptly at 1:30 p.m. Sincerely, J n . Cogbill, III C ai are Enclosures Charles S. Macfarlane Olympic Festival workshop Chairman 201 East.Franklin Street 0 P.O. Box 12280 0 Richmond, Virginia 23241 0(804) 783-9315 iMME ASSOCIATES, INC. "Executives; with..111arketrr d Man' ement Expertise" 92 Forest Hill Avenue r _ Suite 1.04 3 5- Richrhond, VA 23.2-5 Phone 804/330-4115 FAX 804/276-5186 1 - Novena leer- 7, 1994 . To: All .Workshop- Participants As the facilitator• far the November 17, r 1994 CBC/COBS workshop, I believe that some. advapce preparation will help us 'be more productive during the workshop. t The key issue.we will be discussing is Chesterfield County's joint public/private effort to assist in obtaining, funding, organizing 'and hosting the Olympic Festival. Given the` . importance of this regionally significant project: to our Community and the fact that an effort of. this magnitude requires excellent cooperation between businesses and -the r Chesterfield County Administration and departments, rive will use our time together to creatively. look at � ways" to (a) enhance 'our position. with the Olympic Committee, (b) k showcase Chesterfield County,'-F(cY educate Chestei-field County- residents regarding the Festival• efforts and the 'benefits of hosting the Festival (d) highlight Chesterfield ounty's tourism opIportunities, and (e) generate positive press. To help develop ideas and plans during the••orkshop we will use at least four teams to discuss, in detail, the -following separate areas: - (1) Education,. Commu.nit Involvement and Public Relations 21. (2)--*Tour'ism, Historical Attractions and Economic Develo anent _ p (3)' Current County Facilities for Sporting Events & Recreational Facilities for, Attracting,.Visitors and -guests(4) PubliOPrivater Coordinated Effort and Financial Support , 'i o maximize• our brief time. together, I, request that you take some time prior to the meeting to write down• some thoughts and ideas about each Of,th'e'se topics, I- look forward to' seeing you on the 17th and working with you on this important • 4 community pJrolect. Cordially, .wV qn J. arnbert * - Managing Principal - EMME Associates, Inc.. 1. r Cus tom fzed Persona' l & Professional Development CHESTERFIELD COUNTY GOVERNMENT COMPLEX OSTA, 13 AIRiIELD DR. ip RICMMpND \'MIITEPINE RD. / TO RT. 360 T 288 COURTHOUSE R0. EXT. r'CtiURTS �. CT rarking is available an site at the Public Safety . Buy. ld ing. vo. O 6. SATES TECH, L. C. BARD C ENTE R H. S. DWAGNER BLDG. bold PuRLic p a SAFE r Y WAY Q " ( P6AI UBL! c SAFETY ACAD. Go LORI R R011 NMI JAI L PUB UC KRAUSE RD, WE$ � EeT. Room TO CHISTP.R RT, 7 RT 1-9s T, 1-295 RICHMOND i Virgc�za Tt>gethevMaking Festival History It's Official! - R*Ich'mond Submits U.S.-Ulympic Festival did In his mailbox August 1, United States Olympic ..yi.M1iaF ii r_.. `�� - .>jY �..•is'S'it;' �A"L — -. Committee [{�� ThT {''y�`�4 Y t2-�y''�',1 �lw,E.: _ Y.c]�' �}V V 41 �1111tt `+e Li�+�+u� L��i +� yy� �.� 'FF�+�i.]p. J-�'S�: '��y-Rv1 �j �y,WV�� j_.s-... five Director Dr. -� - - arver Schiller- 4� , �. a':'n"" 3 rr{ .4 Qom_ .W YT- ,1 yY'iY-r nNr Fi found a beautiful) - S}yr-0}..5, f 4 i' �::w '5 }'.. '.YJ."r.'. yf }_lT ^. SYi'"�_• .4:;.,6� xw'sY�-: � r� 'S. - �,�;' bound a e =; ; ` F ,.� book representing �..-. t Richmond's bid to x host the U.S. Olym- ti - n Festival in 1997 8 or 99 and a .� $ 2 7000 ` down.}f�-r payment." If he .Sports Backers President Bobby Ukrop with could read. between Olympic hopefuls at the "First Pitch for the the lines, however, Festival" kick-off at 7-be .Diamond. he would learn of the literally thousands of'hours of intense work by over 100 volun- teers who came together to make Richmond's bid possible. As chair of the Bid Presentation Committee of the RFBOC, Sports Backers' board member Debbie Brooks assembled a creative team to pull all the components together in one attractive volume. Thanks to the unwavering support of Cadmus Communications Company and its subsidiary, Expert Brown, a demanding produc- tion schedule of just 10 weeks became "doable.,, Work began on each of the 12 sections of the bid that would highlight Richmond's history, demographics, corporate make-up, community support, as well as venue specifications for each of the 7 sports and a detailed plan on how we would run. the Festival. Armed with a stunning design by Lisa Cuxxxbey of Design Manifesto; Continued on page No Ifs, Ands or Buts.. Richmonders Want the Festival Charged with building consensus and enthusiasm throughout the region, Richmond's Festival Bid Organizing Com- mittee (RFBOC) has successfully made the bid process community -wide. Made up of more than 70 business, community, government and university representatives, the REBOC created three area contests to spread the word about the bid effort. in the Poster Contest, area third graders depicted their favorite 01ym- pic sport and won passes to Paramount's Kings Dominion. The Banner Contest Ybe Banner, Essay and .foster contest winner's w ere honored at tbejuly 4 celebration at 7-be Diamond.. offered a chance for people to create colorful banners for the Richmond Braves game on July 4 showing Richmond's enthu- siasm to host the Festival. Participating area retailers awarded lapel pins to every- one submitting an entry in the Essay Contest describing why "Richmond is the best place for the U.S. Olympic Festival because..." Lastly,. a Petition of Support with the ambitious goal of garnering 25,000 signatures by November started in circula- tion. is `... Our history is rich and ouruture is awesome. We stand ready and willing with high hopes and warm hearts and colorful dreams and bold visions:.." Ron Tucker Tl ..• '.� +.af7 � `Sr - i 's` ..;Y I r ? �- :S•r�'t.f •f'�� • I �' �� 'S 4f� � Aa'. r � � - # • : ''or�tir�ed`,rorr��e ��:.��} ., .:#: 4•: �Y ,=� • •� '!,` 1;, i=t! • 'S�'�5�a r�f.�~+� • -,�: -:�•t - '+' - •4�`} co.riting, ,a;r' ;r�r.T of:s:,C e, ritra;lY is �.� Fidelity Bari+"F}pf6jec&.rr�ianagement - � Susan Quinn Hogg; and. Ot.`duct- r6enio *. }. u. rnaag t .br.,tallr rarbea`:af . . _ v }= i „ 'M1: ,. k. 1 ' F;'i _ r •7, 11S. i.� _ rii�•-.:,.:%,r.[,.:: '�s_ Y ,r � •T. r f � la ' ,tr {.� � # -'.S .1: f - ".+:: 4' '� IT �ir1 } f'I� �yY� i. F•� •�. 'i� ;'�:: Pub_ lications, Iil the bidf erit to; 'press• July 20� .and•, was - sent, b'- F d 'I -Express. Y. r .• to1; SCE i u m ��',. � .. ..1•�.n'R �E "'A +. `' � dip''`. •...-=`:t , � , + .` F!. . ,* r ;TZ]e.'RFB .thanks th' fo lowing: 1, conpan es , and individuals wlio have� �� ,N r. ,, r.. �• �: ti..� w N,..il coritributed`-,. g nerousl to' then:{�••�Jroducr-f: -,,.., }; .'J"` , t; • 5 Tom, r'p�• i,'. , t'.�f ti� ''t' yy: , .ti - ;1. h+ _ f � t'4 � Eton+ 'af they bid.`' ' Piro�; r a ' A y',� i [ •• #■1■`/,�1,�.■•7■_ram■ ��••''ii ilil //��' ` #�}.r■#••��r� 1+ �'r' jar ' y' , . r ' N '•r oil"ii ureic •fit' V ; acrxu:':5: . .L.l�^ - tr: a M;..I F.,.r+_S. 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J. h+ 'to'� � Ph63 • :'`} Governor Allen Leads Pilgrimage to St. Lour Led. by Governor George Allen, a contingency of 140 business, government and community leaders made the trek to the U.S. Olympic Festival in St. Louis July 1- 2, 1994. The trip provided the opportunity to "see and be seen" by key decision -makers of the United States Olympic Committee, Friday evening, our group hosted a welcoming reception attended by USOC members and a contingency from Denver, hosts of the 1995 U.S. Olympic Festival. Following the reception, the group marched, banners in hand, for a photo session under the St. Louis Gateway Arch just before the opening Ceremonies and fireworks display. t breakfast Saturday morning, two rousing presen- tations kept adrenaline levels hip. Robert Marbut, executive director of the 1993 San Antonia Olympic Festival, and Jae Krier, president of the San Antonio Chamber of Commerce, both offered, this advice: Rich- mond, Go for it! Hosting an Olympic Festival gives you serious clout in the amateur sports world., results in government cooperation and the building of facilities, and has a tremendously positive economic impact. Next, our gang attended figure skating and diving competitions before heading back to Richmond. If demonstrating a serious commitment and high level of enthusiasm in hosting an Olympic Festival is important (and it is), then the trip was an overwhelming success. "If the facilities are there and the other ingre- d.icnts look good, I'd say Richmond has an excellent chance," said Bill Tutt, chairman of the USOC's Olympic Festival Committee. "If it comes down to enthusiasm, it's off the scale. }7 In St. Louis, a united group shows its supportfor the Festival. Governor George Allen led the pilgrimage of 140 business, government and community leaders to the U.S. Olympic Festival an St. Louis July 1-2, 1994. Governor Allen chatted with .Sports Backers' Bruce Baldwin, Bob Leiter and. joe Sroba at the welcoming reception in St. Louis. ' � + � .. ` "' ` ?••�^ �• - �Yr • #`.ice iY" �, - y ' RM 1i in AM ly Be A• ■ i VF s --- • W.& Qr an WTheAnu (UpW�,,�1 , �Vr w "MO1SPA TCR C 0i air bed YMP'c ,�-.,s *val bid tar the l� iOniplex figures m lymch .. ,. 01 trti their � Ma ttirov Cet�u.. .. _ OFp. fu"f Specific sRBm maim RiMmOr4. Y -; j ��„ .: IVI S ion f8Cl1iFlg5 Bti rDU r,part of cit s bit • was n� The �� for the . Rabett S. klk" Nape to build pLlf11I1P1C 4�IOP�U[S• iou Lq>� and i 0 Th C1 S P ortng The ty cvj ance d at least two major -leave teams. Richmond has expe- fans and have an eco- amct Of at least has none. One of them, Seattle, tzence Putting on a sports festival, having host to the 1990 Cxoad,a lea makes pW a s i '"This waved be the crowning event a the end been voiles center And all three have eith� r an �l th of or attack -and -field stad1uro — c Festi- of the 20th century far which are needed to stage an Olyrnpi ��Ukrup, TCli AFFWA Richmond,,' said Robert S. presient of the Vepsond val1• crrnd h2s neither. „dj "94That's biggest weakness, on T D the group flex mouths of planning,chairman bring the U.S. Olympic sports Backers and of Richmond's l�`dm ond's Bid s3 Lugbill, executive director of the 5porta Beakers• to build both that hopes to A1?estival Festival to the Richmond area has Bid f�rganiass� for tote Committee. 'fit rea11Y Pro- 'there are tentative plans facHites near The Diamond -Under the Rich_ put its proposal in vaitliig• -S Tomoaova, the 11 members of the U.S. S ads late the new centtvy. " P Seattle. Phoenix 'Three Other cities C Sea mond group irk Sal, Ytrgbia Common - Uvi►rerslty and Private caatributiana Olyanpic Festival Cornmittee each will of Richmond's written bid for ared to also bid for one festivals ewlll be held during wealth would cover the $4 naOn deeded for a ceive a copy the 1997, 1998 or 1.999 fEstsvts•a i c e The 15&page package l Of thetwo the next gvadmnnium. 'Tile U.S. OlYmP Committee's executive ppmmittee will de- stadiurrl. The natatorium, to be called the VMpnia Swimming and Diving Center, des a mare of a metropolitan area with sufficient corpo'- rdte Support, facilities, and cOmmur4ty ul- toes! of- dde Sept. 16 whch year will be slashed — Or ' 19Ri pr + �gTNAL, PAGE A18 0' terest to stage a 10-daY festival that tn= dean 400,000 chmGr d s competitors all have facials say would attract ` - 24.11: 17. repAn Codes ; y Mills WSChg01 jy dk SooPe Is. ' -gdwx { � 25- Chase �d rac�3 Is. � HHernmor 2t1. ie 26. yIW4RM 27.Cnb11a�L Add H0 $cam =M Oaunt3+ 2k. PaT 8nd FUW-A Cenler Ig 5hooti R ForcE lan�eY ease mDiaom* a's *te of regional coopera 8yT0MC*4VlftELJ. tion 71KFs-DWATCn SU WnM Now, backers Tz"seaidt iteouidp't be done sier ' pIcFestivale$ort are b Proceeded to e7►amond worked, Lop jrad g sUPPOrt because The Y re{vsin , and then But 10 years.2ag at first, to try. "The idea has cal to8ether and. 8 ' Gr hmond got its act A said. "The rn :sa new spirit in Richmond," decided it real! ter laic I7kro bWZl�rk, and did it, Y wanted to buiid a new People who say, 'You different. There are fewer mond."• rl't do things like that in fe „k��Y We had a hard work ore it because theytime think it as to want to The Did Parker Field s work," said Robert S. �Tkro t think it was going to were bought in 1954, and ids were used when they that ultimately ma de the a who led the fundraising was dingy and decrepit, Years later. the oJd place incredible amount of ] ¢lest happen. "There was an skepticisrrl." DomB 5omethinSabout ic, f1 football and baseball stadium had been 82 regional am Years. En 2983, reltz cussed for SOP and ether Ap61ic readytO move their tantly, the Athanta Braves were troubles, backers d tO OVerCorne rnone [Ile, S.C., W AAA club �m Richmond to Green as-usual.time constraints, legal obstacles and y here a n ballpark was The They did politics- That gcet the MetropolitanCommRichmond C4a]erg built. to base �amond stands todaytia!!y in rhebehind the replace -Parker -Field idea Oi hall, but also as a monument, not only . Richard A. a Person of its president. Carlton wx, W regional coopezaand the rider, a sports backer aritofl hlatFart. clamed chairman of a Stadium Operating lawyer, was The committee zeroed in ur a rating Corrunitiee. baseba2!-only facility at hind Festival d di { 10\3 CPk i Cop a to 1r25t �f �, Fes. tcru of R4� SOO �� restx�ra� ;aw� e,o�� te � �off. last Y pro jLG� ° } YcAlfeS t at ti � 0055 18 Sac ��en� � CS�i�� ,�� je a CO e din r{li Lar.e S �o � entrl, �',un9 �°� v' i �WN � .It 1 wan B�Qnze e aid 4, ,d ; e A� 4; - to „ �; to al 19 and x ef,�i�1 n sUb0% tell be co��`tt es aYs ' # s eb8' �=d� �► .. fes&al . }�r�1c • 1 c`�, a mall 61101 s Festival b0 & id includes journey -to' Ste Louis BY JEF F WHITE TE-S-DISPATCH STAFF WRITER For the local group that's trying to bring the U.S. Olympic Festival to Richimond, among the items on its agenda this summer is a trip to St. Louis. Jon Lugbill, executive director of Metropolitan Richmond Sports Back- ers, said a delegation of about 100 people from the Richmond area will attend the opening of the 1994 U.S. Olympic Festival, which will run July 1-10 in St. Louis. The purpose of th Lugbill said, is baslcal mond group "to see at Lugbill and Sports dent Bobby Ukrop area business lead ment officials Prepais 'I# ro I - Mafter of perception: Festival would make city look better Robert ��-�� Stoners fine novel"Outer- bridgeReach," the protagonist re-- ye #lects bitterly on what he calls the "No Can Do" atti- tude poisoning late-Oth century America. HOD In the wake of OWE the nascent effort to bring the U.S. Spot Editor Olympic Festival to Richmond in 1997V '98 or '99, it is tempting to . name all the reasons why Richmond can't get this event. Building the natatorium and track are too expensive. Whose other cities are too large_ The city and counties can't work together. No Can do. Well, - cari do, - Should do. When I moved here in 1978, Rich- mond was often compared Nvith Char- lotte, a slightly urger metropolitan area but one that certainly was miss- ing much of what defines a city such as .a downtown, money and dis- cemible culture. Somehow, Charlotte is now seen as i`major league,,' while Richmond is compared (sometimes unfavor- ably) with Raleigh -Durham instead. Raleigh -Durham t When you talk about 5port and its pact on Cities, you are mainly talk - mg perception. in reality, it might well be more important to have a good symphony than a good baUpark. In reality: it is de Mitely more un-por- p:4SE SEA` vVMi. P4GE D13 ■ invaluable if we -get the bid," Lugbill said. "Obviously, not all of these 100 people will be involved if we get the bid, but a lot wiN be involved as volunteers." The Richmond group has char- tered a plane for $21,0007 most of which it hopes to recoup. "most, of the people we're asking to pay,'' LugbIR said. "We are [com- pensating] some people, but we're [ding to get people to pay, we can actually brew even on the deal." The Richmond contingent wih stay at the same hotel as the members of the U.S. Olympic Committee, Lugbill Festiw,,......... ... �* ...... ....... ....... . . .. ........ at jejast, ,M�ge °f P,�.°g'ress and see m�11s foralrp,.= D1 Qn be the fems that me -one u�1za does nn Z faetar fo! the i rnond. dawn t know, Rich_ SEy is eek. �� the main Qom T an cons, lest�yd Aet�to that a jurgerarc s°rne d t 4reas. 'That' 'r'etropou a, nsider s daU11ting until mere i this: ,en yo Liilj• 20O ) LOs Angeles the } etc di- Were cors • 1 they drew hers led o i s er a ,.., , one of % 1h 11V dr�3�. Consad hit - a known ., alsq s#rvuld the Charl Rmc- Jf - Ch to school vF to -sold !i � r tht'r 51te �At ()n�Cnti<�1 NBA midrllr•r�g•la the s Ind i�i�'L `ra- adv sin e w a[ian h its is Were Within �°� parr �t h`' h _ Rhin a v pte 4 it ThcrWorks Tar l `ntile Qldius. e Mond. City, =rrie of ouahDJ 2Richmond I e s not just s r r lea triple :asp# •err t1t). ve tier thL mrd_• :f1 ups rs� It MOnd bete o Maise � o li- ?`ide Ater Dia- ��rs. d s ,Cup strip i t 1VIASC ate � �� 01 ttn, ter) So e � d of di sho h ,• a rnttiarive to Mfg the 'e of ass the e said, ad the gabout spend lobby_ Ukrop its are ing the �v new rectors ostont MOW vn'r t wI 1 t"onsid- otympir F I Se or fall an festival P 1. est"Zi. or s t it ��# � � u, Lugbill ntr "1'itlin&me or fall 'ears f k t or re damn °gerhe�-, dc,1k fo sa t Slab is held rear` to let to '' "'s Ud Ras h- o - that include nrid t e try iris Sports Complex KY to OlYEnjok&Pei` Festival Essential to being awarded an Olympic Festival is the construc- tion of a ,natatorium and track & field stadium, two components of the proposed Metropolitan Richmond Amateur Sports Complex located rear The Diamond. The construction of the Complex will help Richmond reach its goal of being the East Coast's premier, amateur sporting center. Initial response by local and state government officials to the Complex is- very positive, and definitive funding plans for the Natatorium and Track & Field Stadium should be in place by Febru- ary, 1995. In addition to The Diamond and the Arthur Ashe Jr. Athletic Center, components of the Metropolitan. Richmond Amateur Sports Complex include; } • Virginia's Swimming and Diving Center Serving the entire Commonwealth, the Virginia Swimming and Diving Center will be the finest facility of its kind betweenAnnapo- lis and Chapel Hill. It will meet both. Federation Internationale De Nation Amateur (FINA) and NCAA specifications in the four aquatic sports: swimming, diving, water polo and synchronized swimming. The natatorium, with a seating capacity of 2,500, will include a 50- meter, eight -lane, competitive pool with an. Olympic --size diving tower and a smaller 25-yard instructional pool with handicap acces- sibility.. During periods of non-competitive use, the Virginia Swim- ming and Diving Center will serve as a recreational facility with lap swimming and various aquatic programs. • Soccer and frank &field Stadium This facility 'will be designed to accommodate the competitive needs of NCAA soccer competition, as well as International Ama- teur Athletics Federation and NCAA specifications for track & field. The nine -lane, 400-meter all weather track will accommodate all field events. • lee Arena The Metropolitan Ric and Amateur Sports Complex includes the Virginia Swimming and -Diving Center. It will serve competitive swirr mersfrom across the state, as well as recreational swimmers, youth competitors, senior aerobics and tberapeutic activities. Estimated usage is 30 days per year./ ' The ice skating arena will be for competitive and recreational use for both figure skating and ice hockey. The Ice Arena could convert into two indoor soccer competition fields. African -American Sports Hail of Fame Dative Richrnond.er Arthur Ashe Jr. envisioned this museum as an important addition to the City of Richmond and, indeed, to the nation. This museum will recognize the achieemen.ts of such outstanding athletes and sports legends as Arthur Ashe Jr. himself, and Althea Gibson, Hank ,Aaron, Jackie Robinson, Ioharnmed Ali, Reggie Jackson, Willie Mays, Carl Lewis and Jackie Joyner-Kersee. • Avenue of Champions Tying all of the components, together, the Avenue of Champions will serve as the spine of the Metropolitan Richmond Amateur Sports Complex. Paved with colorful, durable material, this tree -lined pedestrian walkway will include areas honoring those individuals who have contributed to the development of the Complex. Richmond's Olympic Festl*val Bl*d Organizing Cog'91951*ttee Thomas N. Allen Chairman East Coast Oil Corporation Susan Allen First Lady Commonwealth of Virginia Lynda Sharpe Anderson President/CEO Metropolitan Business League Brad Armstrong Managing Partner The ASH Group Albert T, August President/GM Richmond Times -Dispatch Jeannie Baliles Former First Lady Commonwealth of Virgina William H. Baxter President Retail Merchants Association John F. Berry County Administrator Hanover County Robert M. Berry General Manager Richmond Metropolitan Authority Jack Berry President MRCVB Robert C. Bobb City Manager City of Richmond Jean Boone Advertising Director - Richmond Free Press Tom Boswell President/CEO Overnite Transportation Lee Brazzell Director Women's Resource Center Deborah J. Brooks Corporate Executive Vice President Central Fidelity Bank Otis L. Brown President Atlantic Rural Exposition, Inc. _ Larry Chavis City Councilman District S Nancy N. Cheely President Junior League Phyllis L. Cothran President%COO Trigon Blue Cross Blue Shield Stephen C. Darrah Sr. Vice President, Operations & Mgmt. Philip Morris USA Norwood H. Davis Jr. Chairman/CEO Trigon Blue Cross Blue Shield Jaynes W. Dunn President Metro Richmond Chamber John W. Fain President YMCA Judith Fox President/CEO Judith Fox Temporaries Robert M. Freeman Chairman/CEO Signet Banking Corporation Bruce C. Gottwald Sr. Chairman/CED Ethyl Corporation Roger L. Gregory Managing Partner Wilder & Gregory Garrett Hart County Administrator New Dent County Virgil R. Hazelett County Manager County of Henrico Vern Henley Chairman/CEO Consolidated Bank & Trust C.T. Hill President, Capital Region , Crestar Bank J.R. Hipple Executive Vice President Earle Palmer Brown Richard A. Hollander President Sports Virginia, Inc. Frank Jewell Director The Valentine Museum Walter T. Kenney Former Mayor City of Richmond Raymond J. Klotz Jr.' Vice Chairman Hanover Board of Supervisors Lisa Lafata Retired News Anchor IT R-TV Channel 6- Willie Lanier Vice President Wheat, First Securities Katharine C. Lee Director Virginia Museum of Fine Arts Valerie A. Lemmie City Manager City of Peterburg . Jon Lugbill Executive Director Metropolitan Richmond Sports Backers Jeffrey P. Marks President Promotional Considerations Randolph W. McElroy President NationsBank of Virginia, N.A. Patrick A. McMahon Deputy Director Virginia Department of Economic Development John F. Meyers, M.D. Head Physician, U OC 1994 Olympic Team Tuckahoe Orthopaedic Eddie N. Moore Jr. President Virginia State University Dr. Richard L. Morrill President University of Richmond Dr. Ladell Payne President Randolph -Macon College Michael Plant President/CEO Medalist Sports Lane B. Ramsey County Administrator Chesterfield County Anne J.G. Rhodes Delegate 68th House District Virginia H. Ritchie President Central Richmond Association Daniel E. Rogers Partner Christian, Barton, Epps, Brent & Chappell Dr. Frank S. Royal Physician William F. Shumadine Chair USOC, Virginia Fundraising Committee Stuart C. Siegel Chairman of the Board S&K Famous Brands, Inc. Paul F. Silver President Morton G. Thaihimer Dallas Simmons President Virginia Union University Wallace Stettinius Chairman of the Board Cadmus Communications Corporation Walter A. Stosch Senator 12th District Clinton Strong City Manager City of Hopewell Robert E. Taylor City Manager Colonial Heights Dr. Eugene P. Trani President . Virginia Commonwealth University Robert S. Ukrop President/COO Ukrop's Super Markets, Inc. Larry E. Walton President United Way Services Jackson Ward Board of Supervisors Hanover County Jean Williams F President American World Tours Marshall B. Wishnack CEO Wheat First Butcher Singer Tom Yeager Commissioner Colonial Athletic Association is a. et ;a �ar � aw:^ 3��ti f..a,,;..:..�,,::.r•'-:=s f�_ �:i'i Lr^' ; `'; rhii»�•n E-. d�Xr.q.f`..r Rh 97 47,.. .' _k 1l L .�: �M1k•4 s� A5 } f' ii � `fie f :y.; Gymnastics Boost 4DA golden opportunity to show the USOC our ability to host a major sporting event comes this October 15-16 with the arrival of the U.S. Women's Gymnastics World Team Trials. Sponsored by NationsBank, this presti- gious evens at the Richmond Coliseum will feature the 16 best American women gymnasts and top hopefuls for the 1996 Olympic Games. From this competition, seven athletes will earn a spot on the U.S. team to compete in the 1994 World Team Championships in Dortmund, _ Germany. Expected to compete is two-time and current World Champion Shannon Miller, who won five medals at the 1992 Olympic Summer Games in Barcelorna, and Dominique Dawes, 1992 Olympic Bronze Medalist and 1993 World Championship Silver Medalist. Both days of competition will begin and end with exhibi- tions by 1976 Olympic Gold Medalist Nadia Comaneci, 1992 Olympic Gold Medalist Trent Dimas and 1984 Gold Medalist Bart Conner. A portion of the proceeds from the ticket sales will go to support Richmond's U.S. Olym- pic Festival Bid. Tickets go on sale Wednes- day, August 31 at the Richmond Coliseum box PM office and at all TicketMaster outlets. • BULK RATE U.S. POSTAGE PAID RICH OND . 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TOGETHER MAKI FW TI ILl- Hl-qTc%c t CORPORATE SUPPORT Festival and to subsequently � , r Richmond �s home to 14 merchandise the actual event head uar- Fortune 500 an comp � through hundreds of business- } ters and more than 18,000 busi- locations in the community, in nesses . Richmond's Festival Bid 1996 we wiR initiate a program � :=t organizing Committee has to obtain 400 `patron" sponsors ;* . r: M1 already received cash pledges of ($1,000 each) for the Festival. .U.Th $1. million from six leading �_- fxr !' areabusinesses: COMMUNITY SUPPORT . . . . . . . . . . . . . . . ._:: Ukrop's Super State and local governments, Markets, Inc. 500,000 area universities, the media, and Richfood, Inc. 500,000 citizens have also embraced �.. �_._._..--___----_ ~��-- - -elity Central Fidelity Richmond's bid for the U.S. Banks, Inc. 500,000 Olympic Festival. � East Coast o• Governor George Allen led a Corporation 100,000 delegation of 140 Richmond • �, .� + Overnite leaders tU the St. Louis i� s Olympic Transportation 100,000 Festival. The Virginia state Philip Morris U I00,000 Legislature adopted a resoresolution in support of the bid. Mean- . Total $1,800,000 while, the four major jurisdic- This level of corporate bons in the area have each support is unprecedented at this provided financial support to point in the bid process... and help fund the bid effort. we have only begun. Immedi- atel following our notification that Richmond has been I` u OL '4 awarded a U.S. Olympic Festi- - val, we will launch a program to ., secure 32 major-(50,000+) - corporate sponsors within a - l-month period. In order to involve the entire business community in the Richmond, Virginia go Together Making Festival History P f t 77. 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K ::' i"cs'¢-.-1�4f'F: _ - From providing venues to housing to expertise, four major universities (Virginia Com.mo,n- wealth University, The Univer- sity of Richmond, Virginia Union University, and old Dominion University) have pledged their full support. The local media has covered Richmond's bid effort from the "First Pitch" in April to today's bid submission'. Thousands of Hichmonders have signed a petition in support of the Olympic Festival bid -and thou- s ands .mo7re have participated in three �bid-related contests (The Essay Contest, The foster Contest, and The Banner Contest. ) The winners of these contests were honored at a special U.S. Olympic Festival celebration on July 4th at The Diamond, Richmond's AAA A Baseball stadium. The finale of a great evening was a dramatic fireworks display of Richmond's olympic Festival logo. THE METROPOLITAN RICHMOND AMATEUR SPORTS COMPLEX The sound of fireworks at The Diamond will give way to the sound of construction around The Diamond. The tviLetropontan Richmond Amateur Sports Complex will be constructed on city -owned property adjacent to two existing facilities, The Diamond and the Arthur Ashe, Jr. Athletic Center. Definitive funding plans for the Natatorium and Track and Field Stadium will be in place by February, 1995. Richmond, Virginia 0 Together Making Festival History Components of the Metro- politan Richmond Amateur Sports Complex include: The Virgiinia g and Diving Center - The natato- rium will feature a 50-meter, eight lane pool with an Olym- pic -size diving tower. Track & Field Stadium - Thin facility will feature a nine - lane, 440--meter all weather track, 10,000 seats, and a field for soccer events. Ice Arena - The Ice Arena will serve as a multi -sport facility for figure skating, ice hockey, and indoor soccer. African -American Sports Hall of Fame - Nowhere in the United States does a sports museum exist dedicated to African -American athletes. Native Richmonder Arthur Ashe, Jr. envisioned this museum as an important addition to the City of Richmond and to the nation. Avenue of Champions - Tying all of the components together, the tree -lined Avenue of Champions will wind thorough the Complex. Is The Diamond - One of the finest minor league baseball facilities in. the country, the 12,000 seat Diamond is currently home to the Richmond Braves. Arthur Ashe , Jr.. Athletic Center - This versatile 6,500 seat indoor arena currently hosts basketball, wrestling, indoor soccer, and indoor track events. OUTSTANDING FACILITIES AND SPORTS EXPERIENCE while the Metropolitan Richmond Amateur Sports Complex will leave a lasting legacy of Richmond's Olympic Festival, Richmond is already JAL FOUP home to a .full array of first rate facilities. In addition to The Diamond and the Arthur Ashe, Jr. Athletic Center, maj-or facilities include: The Richmond. Coliseum - The Coliseum is a 12,000 seat indoor arena that recently played host to the 1994 NCAA women's Final Four and to the Salute to Lillehamnmer Figure Skating Exhibition. The Coliseum will be the site of the 1996 NCAA g len's Basketball Sub -Regional and the 1994 U.S. Women's Gymnastics All - Around World Team Trials. The University of Richmond Stadium - This 22,000 seat . stadium has been newly turfed and will play host to the 1995 and 1996 NCAA Men's Soccer National. Championship. The University of Richmond's Robins Center - The- 9,000 seat indoor arena gained the. national spotlight when it hosted the 1992 Presidential Debate. It is the site of the annual Central Fidelity omen's Invitational Basket- ball Tournament (1994 field includes Tennessee, Penn State, irgim@a, and the Uni- versity of Richmond) and will host a September tennis exhi- 2d- bitio'n featuring John McEnroe and Jimmy Connors. Richmond International Raceway - This 73,000 seat outdoor stadium vvi.11 be ex- panded to 90-,000 seats in 1997. It is the site of the Pontiac 400 and MillerGenu- ine Draft 400 each year. These major facilities are supplemented by a full comple- ment of other outstanding facilities that have hosted events like the 1993 and 1994 American Tennis Association National Championships, the annual. "World's Largest Softball Tou.rndment," the 1992 Youth Soccer National Champion- ship, and the Virginia State Games. In addition, the natural assets of Richmond have made it an annual stop of the Four DuPont and the site of a 1994 Na- tional Whitewater Team Exhibition on the James River. MARKETING The marketing effort of Richmond's U.S. Olympic Festi- val has already begun through many awareness building programs. After Richmond is awarded the bid, a comprehensive marketing strategy wffl be initiated to sell corporate sponsorships, tickets and merchandise. Richmond, Virginia • Together Making Festival History KEY REVENUE GOALS Corporate Sponsorships (Cash) $4.5 Million Corporate Sponsorships (In -Kind) $4.0 Million Ticket Sales $2.8 Million Merchandise and ' Other $0.6 Million A $2.2 million advertising campaign will be targeted at the 900,000 Richmond area resi- dents and the 10.5 million people living within 120 miles of Richmond. The goal is to have the highest attended U. S. Olym- pic Festival in history. RICHMOND'S OLYMPIC FESTIVAL The momentum and aware- ness for Richmond's Olympic Festival will grow from the moment we win the hid. Through sport . demonstrations/ clinics, fund raising concerts, autograph sessions with former Olympians, a Speakers Bureau, a regularly published newsletter; and a mascot contest, the Rich- mond community will know that the biggest sport event in its history is on the .way. The "Race with History" Torch Run will begin in Wash- ington, D. C. with the President (or other high ranking official) lighting the torch and running the first leg. The 30-day run wffl wind through key virgin* a historical sites from .Appomattox and Yorktown to Monticello and Mount Vernon, and Jamestown to many points in- between, and ultimately to Rich- mond for the Open- ing Ceremonies. The torch will arrive at Opening Ceremonies before a crowd of 90,000 at the Rich- mond International Raceway. In addition to the traditional parade of athletes and fire- works, Opening Ceremonies will include a "major studio" pro- duced show that will set a new standard for Olympic Festival productions. Meanwhile, the entire Rich- mond area will be transformed into a U.S. Olympic Festival "village." Major roads will have signage designating the highway "The Road to the U.S. Olympic Festival." Festival banners and flags will dot the roads leading to all major venues. Area busi- nesses will display Festival posters and employees of Rich- mond retailers will wear Olym- pie Festival buttons. Richmonders will have the opportunity to personally expe- rience the U.S. Olympic Festival through their association with a Festival athlete that they "adopt." Every athlete will have a Richmond host. RICHMOND'S YOUTH .SPORTS INITIATIVE Richmond's Olympic Festival will be a memorable experience for the athletes who compete here. Through Richmond's Youth Sports Initiative, it will also be a memorable experience for 30,000 disadvantaged Rich- mond area youngsters who will receive tickets to the U. S . Olym- pic Festival. The, ticket program is just one element of a compre- hensive Youth Sports Initiative that will begin in the fall of 1995 and will include sports clinics, a speakers bureau, and an after - school sports participation program for area youth. STAFF AND ORGANIZATION The clay after we are awarded' the Festival, Richmond's Focal organizing Committee will file for IRS 501(c){} charitable non-profit status. The Metro- politan Richmond Sports Back- ers', a non-profit sports commis- sion and the primary agency .for amateur sports development in Richmond, w-i11 facilitate the work of the new organization and will assist with start-up duties.' The formation of a Board of Directors and a com- mittee structure will be immedi- ate and a full -tune executive director will be hired 2 112 years in advance of the Festival. THE LEGACY OF RICHMOND'S. OLYMPIC FESTIVAL The LT.S. Olympic Festival will be another great moment in time for Richmond. But long after the close of the Festival, . the facilities we build, the youth programs we establish, and the spirit of regional cooperation that we develop will stand as legacies of Richmond's U.S. Olympic Festival. Richmond sees the future... and is ready to make history... Festival history. 2 Richmond, Virginia -6 Together Making Festival History